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Articles around content marketing

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Real-Time Giving: WestJet’s Christmas Miracle Highlights the Importance of Honest, Empathetic Content

20 January 2014

In this day and age where content drives almost all marketing, connecting with your customers emotionally is increasingly important and valuable.

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How to Build Content Calendars for Resource Planning

26 November 2013

Nick Wilsdon talks about how to build resource planning into content calendars to allow project scoping, forecasting and client transparency.

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Tracey Emin for Becks

How Brands Are Disrupting Other Industries For Their Content Marketing Efforts

26 November 2013

Content is king – it always has been. Content in the form of words and visuals have been used for millennia to communicate ideas to different audiences.

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Content Marketing Show London – Round Up #ContentMarketingShow

11 November 2013

Thomas from Media Vision shares his full day write up from Content Marketing Show in London.

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The Discovery Process Behind Mature Content Marketing Strategies

1 November 2013

The current focus on content means that content marketers can no longer afford to work in silo. Their success increasingly relies on collaboration and consent from a multi-stakeholder environment.

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Use Content To Supercharge Your Organic Marketing (e-book)

25 October 2013

A newly published e-book called 'Rethink your content marketing' tries to capture the concepts and ideas of thirty-one of the most prominent individuals. Here's one chapter.

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Why Google PageRank Is the Wrong Indicator to Focus On

21 October 2013

Pagerank, it once was the holy grail of Google, but how important is it now? Should you as webmaster focus on it? Or stay away?

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Don’t Just Earn Links, Build Links Too

7 October 2013

With the advent of Hummingbird and the inevitable (not provided) update over the last week or so (from an announcement perspective at least), Google appears to be fully flexing...

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Yandex Introduces Atom Concept for Personalised Content

2 October 2013

Today Yandex introduced a new technology concept called Atom that enables websites to use Yandex's search history to show personalised content to visitors.

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Inbound Marketing: How to Give Your Business an Edge

23 September 2013

Could an Inbound Marketing Strategy be a solution for small business owners in multiple roles?

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