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Articles around content marketing

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headlines

9 Useful Headline Tools: Here is All You Need To Know

16 October 2015

If you want to stand out, you need to have a good headline. Here are 9 tools that help you create the perfect headline for your audience.

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targeted content marketing

Cutting Through the Noise with Content Marketing

7 October 2015

Make sure you deliver the right content, at the right time, to the right person, in the right format, in the right language and on the right device.

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Are you ready for Christmas?

3 September 2015

If you haven't thought about Christmas already then it is time to get creative and roll out your Christmas campaigns asap - James Crawford talks us through what you...

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This is your brain on clickbait

Have Current Metrics Created the Era of Clickbait?

4 August 2015

Has our obsession with specific metrics for measuring success created the era of vacuous clickbait? Sarah Kershaw investigates and looks at alternative metrics to focus on.

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outreach featured image

7 outreach fails all content marketers should avoid

3 August 2015

Media outreach can make or break your campaign so it is vital you avoid these common 7 mistakes and fails when speaking to the media.

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rory-sutherland

Small Stuff, Big Impact: How Getting The Details Right Can Massively Boost Your Business

6 July 2015

When faced with big challenges we tend to look for big solutions. But often it's the small stuff that taps in to human psychology that can really drive us...

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The Scarcest Resource of the 21st century is human attention

Creative Content Ideas; Learning from the Professionals

2 July 2015

Generating ideas for quality content is increasingly hard to do. Sarah Kershaw shares a range of useful content tips from journalists and PR professionals.

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Anatomy of an Organic Content Marketing Effort

1 July 2015

How do you come up with a successful content marketing campaign? Kristjan Mar Hauksson takes us through a real-life example featuring excavators and hotdogs.

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Friday Infographic: 12 Steps to Great Content Marketing

5 June 2015

A quick overview of the most important steps to take in getting your content marketing strategy working.

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Authority

The Third Pillar of SEO: Authority

27 April 2015

After Technology and Relevance the third pillar of SEO is about Authority, i.e. links and mentions. In this article Barry Adams talks about your website's ability to earn new...

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