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Articles around content marketing

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RECIPROCITY2

Reciprocity and Digital Content Seeding

17 December 2015

Gordon Campbell shares some useful tips on how you can increase the chances that your digital content will be successful using the principle of reciprocity.

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The Meaning of and How To Create Valuable Content

The Meaning of and How To “Create Valuable Content”

9 December 2015

Everybody is talking about creating content that speaks to your audience. But what does that even mean? And how do you do that? 4 crucial elements you need, to...

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Content Mining: Extracting content from within your organisation

3 December 2015

With the demand for content marketing increasing, creating content that is fresh and engaging is getting harder; but fear not, a gold mine of potential content creators full of...

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How to Seek Out Content Ideas with Low SEO Competition

24 November 2015

Most keyword research is focused on juicy money search terms. Steve Morgan explains how to use keyword research tools to find low competition SEO opportunities instead, enabling you to...

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headlines

9 Useful Headline Tools: Here is All You Need To Know

16 October 2015

If you want to stand out, you need to have a good headline. Here are 9 tools that help you create the perfect headline for your audience.

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targeted content marketing

Cutting Through the Noise with Content Marketing

7 October 2015

Make sure you deliver the right content, at the right time, to the right person, in the right format, in the right language and on the right device.

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Are you ready for Christmas?

3 September 2015

If you haven't thought about Christmas already then it is time to get creative and roll out your Christmas campaigns asap - James Crawford talks us through what you...

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This is your brain on clickbait

Have Current Metrics Created the Era of Clickbait?

4 August 2015

Has our obsession with specific metrics for measuring success created the era of vacuous clickbait? Sarah Kershaw investigates and looks at alternative metrics to focus on.

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7 outreach fails all content marketers should avoid

3 August 2015

Media outreach can make or break your campaign so it is vital you avoid these common 7 mistakes and fails when speaking to the media.

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rory-sutherland

Small Stuff, Big Impact: How Getting The Details Right Can Massively Boost Your Business

6 July 2015

When faced with big challenges we tend to look for big solutions. But often it's the small stuff that taps in to human psychology that can really drive us...

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