content marketing

Customer journey analysis and search scenarios

If we are able to anticipate what that information should be, our Web sites will be optimized not only to be findable in a much wider range of keywords but also to stick to the user from the very first contact and stand by him until he is ready to convert.

Content Mining: Extracting content from within your organisation

With the demand for content marketing increasing, creating content that is fresh and engaging is getting harder; but fear not, a gold mine of potential content creators full of industry knowledge and experience exist within your own organisation. Andrew Isidoro tells you how to make the most of this untapped resource.