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Articles around content marketing

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Friday Commentary: Beverly Hills 90210 & Belonging – Content that Lets People Define Themselves

7 March 2014

An exploration of how and why content that allows us to define ourselves feeds our need to belong. Includes a photo of Luke Perry. You are welcome.

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SES London

SES London Day 3 – Driving Business Value with a Social and Content Master Plan #SESLon

14 February 2014

Our coverage of SES London continues with this session from day 3 where Heather Robinson and Bas van den Beld talk about social and content marketing plans.

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SES London Roundtable - Q&A

SES London Day 2 – Meet the Experts Roundtable Forum #SESLon

12 February 2014

More coverage from SES London 2014 with a write-up of the Content Marketing roundtable session on day 2. featuring Lisa Myers and Steve Lock.

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Lean Canvas

Validating Your Content Marketing Business Case Using Lean Startup Methodologies

6 February 2014

Annabel Hodges discusses the use of Lean Startup methodologies to create a more scientific business case approach to successful content marketing.

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Real-Time Giving: WestJet’s Christmas Miracle Highlights the Importance of Honest, Empathetic Content

20 January 2014

In this day and age where content drives almost all marketing, connecting with your customers emotionally is increasingly important and valuable.

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How to Build Content Calendars for Resource Planning

26 November 2013

Nick Wilsdon talks about how to build resource planning into content calendars to allow project scoping, forecasting and client transparency.

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Tracey Emin for Becks

How Brands Are Disrupting Other Industries For Their Content Marketing Efforts

26 November 2013

Content is king – it always has been. Content in the form of words and visuals have been used for millennia to communicate ideas to different audiences.

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Content Marketing Show London – Round Up #ContentMarketingShow

11 November 2013

Thomas from Media Vision shares his full day write up from Content Marketing Show in London.

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The Discovery Process Behind Mature Content Marketing Strategies

1 November 2013

The current focus on content means that content marketers can no longer afford to work in silo. Their success increasingly relies on collaboration and consent from a multi-stakeholder environment.

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Use Content To Supercharge Your Organic Marketing (e-book)

25 October 2013

A newly published e-book called 'Rethink your content marketing' tries to capture the concepts and ideas of thirty-one of the most prominent individuals. Here's one chapter.

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