9 April 2014
A compelling headline or image may get you a click, but most people don't read much more than that. Use word-based tactics to compel them to keep reading.
11 March 2014
In this book review Barry Adams shares his thoughts about a new book from Bruce Clay and Murray Newlands: Content Marketing Strategies for Professionals.
7 March 2014
An exploration of how and why content that allows us to define ourselves feeds our need to belong. Includes a photo of Luke Perry. You are welcome.
14 February 2014
Our coverage of SES London continues with this session from day 3 where Heather Robinson and Bas van den Beld talk about social and content marketing plans.
12 February 2014
More coverage from SES London 2014 with a write-up of the Content Marketing roundtable session on day 2. featuring Lisa Myers and Steve Lock.
6 February 2014
Annabel Hodges discusses the use of Lean Startup methodologies to create a more scientific business case approach to successful content marketing.
Real-Time Giving: WestJet’s Christmas Miracle Highlights the Importance of Honest, Empathetic Content
20 January 2014
In this day and age where content drives almost all marketing, connecting with your customers emotionally is increasingly important and valuable.
26 November 2013
Nick Wilsdon talks about how to build resource planning into content calendars to allow project scoping, forecasting and client transparency.
26 November 2013
Content is king – it always has been. Content in the form of words and visuals have been used for millennia to communicate ideas to different audiences.
11 November 2013
Thomas from Media Vision shares his full day write up from Content Marketing Show in London.