Has our obsession with specific metrics for measuring success created the era of vacuous clickbait? Sarah Kershaw investigates and looks at alternative metrics to focus on.
Media outreach can make or break your campaign so it is vital you avoid these common 7 mistakes and fails when speaking to the media.
When faced with big challenges we tend to look for big solutions. But often it’s the small stuff that taps in to human psychology that can really drive us forward, as Barry Adams explains.
Generating ideas for quality content is increasingly hard to do. Sarah Kershaw shares a range of useful content tips from journalists and PR professionals.
How do you come up with a successful content marketing campaign? Kristjan Mar Hauksson takes us through a real-life example featuring excavators and hotdogs.
A quick overview of the most important steps to take in getting your content marketing strategy working.
After Technology and Relevance the third pillar of SEO is about Authority, i.e. links and mentions. In this article Barry Adams talks about your website’s ability to earn new links with great content and social media integrations.
Are you struggling to find ideas for your content? Daniel Bianchini shows how you can use the Ahrefs Content Explorer tool to find inspiration and generate thousands of content ideas.
We know the importance of content for your site and your users, but its seemingly become a trend that some of the basics of framing content has been overlooked. Here are 7 quick tips that will bring back some of the “basics” when creating and developing content for your readers.
A lot of content is written without proper thought about who the content is for. Daniel talks about how you can ensure your content is user focused, with a number of tools and tactics you can use to find out what your users want.