Are you struggling to come up with content ideas? In this post Daniel Bianchini outlines you 6 tools to use to get those creative juices flowing.
Understanding the relationship between content marketing and PR, they both live side by side in the digital world – content marketing is the creation of the story and PR is telling you the story.
Hannah Smith talks about entertainment in Content Marketing and looks at Fairmount Bagel Bakery’s approach.
The digital industry is so focused on written and visual content, one often overlooked channel is being neglected: events. Andy Miller explains why events are a powerful content channel and what he learnt from staging events.
Jonathan shares lessons he learnt about Content marketing learnings from Eddy Moretti: Vice, Jonah Peretti: BuzzFeed & Marc Lefton: DiMassimo Goldstein at NewsCred’s ‘Content Marketing Summit 2014’.
First of all you’ll note that in the title I’ve said online audience as opposed to just audience – and […]
Too often the value of content is judged purely on its social shares. Yet we need to measure the true added value to your business, as Andy Miller explains.
This is not my typical post. It’s not meant to teach you something, but it might. This is an honest request […]
Creating great content is not enough, you need to make sure as many people as possible see it. This is where paid social promotion can come in very handy. Using paid advertising on Facebook, Twitter, and LinkedIn, you can ensure your content is seen widely and increases the chances of earning links.
When trying to understand your audience and helping them, don’t make the mistake of doing everything the audience says they want. It might backfire.