A lot of content is written without proper thought about who the content is for. Daniel talks about how you can ensure your content is user focused, with a number of tools and tactics you can use to find out what your users want.
SMX West 2015 was held in San Jose at the beginning of March. Kate Morris attended and shares the key lessons and trends she picked up from the event.
Are you struggling to come up with content ideas? In this post Daniel Bianchini outlines you 6 tools to use to get those creative juices flowing.
Understanding the relationship between content marketing and PR, they both live side by side in the digital world – content marketing is the creation of the story and PR is telling you the story.
Hannah Smith talks about entertainment in Content Marketing and looks at Fairmount Bagel Bakery’s approach.
The digital industry is so focused on written and visual content, one often overlooked channel is being neglected: events. Andy Miller explains why events are a powerful content channel and what he learnt from staging events.
Jonathan shares lessons he learnt about Content marketing learnings from Eddy Moretti: Vice, Jonah Peretti: BuzzFeed & Marc Lefton: DiMassimo Goldstein at NewsCred’s ‘Content Marketing Summit 2014’.
First of all you’ll note that in the title I’ve said online audience as opposed to just audience – and […]
Too often the value of content is judged purely on its social shares. Yet we need to measure the true added value to your business, as Andy Miller explains.
This is not my typical post. It’s not meant to teach you something, but it might. This is an honest request […]