How do you come up with a successful content marketing campaign? Kristjan Mar Hauksson takes us through a real-life example featuring excavators and hotdogs.
A quick overview of the most important steps to take in getting your content marketing strategy working.
After Technology and Relevance the third pillar of SEO is about Authority, i.e. links and mentions. In this article Barry Adams talks about your website’s ability to earn new links with great content and social media integrations.
Are you struggling to find ideas for your content? Daniel Bianchini shows how you can use the Ahrefs Content Explorer tool to find inspiration and generate thousands of content ideas.
We know the importance of content for your site and your users, but its seemingly become a trend that some of the basics of framing content has been overlooked. Here are 7 quick tips that will bring back some of the “basics” when creating and developing content for your readers.
A lot of content is written without proper thought about who the content is for. Daniel talks about how you can ensure your content is user focused, with a number of tools and tactics you can use to find out what your users want.
SMX West 2015 was held in San Jose at the beginning of March. Kate Morris attended and shares the key lessons and trends she picked up from the event.
Are you struggling to come up with content ideas? In this post Daniel Bianchini outlines you 6 tools to use to get those creative juices flowing.
Understanding the relationship between content marketing and PR, they both live side by side in the digital world – content marketing is the creation of the story and PR is telling you the story.
Hannah Smith talks about entertainment in Content Marketing and looks at Fairmount Bagel Bakery’s approach.