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Why Your Imagery is Affecting Your Digital PR Results

When thinking of selling a story, always think about what imagery will look the best and what imagery does that website favour, a little research when building your press list will help with this! Jodie Harris takes a look at the different types of imagery that you should use.

How To Measure Content Engagement

Engagement is an elusive concept in digital marketing that refuses to be clearly defined. In this post Barry Adams offers some metrics that can help you identify what drives engagement with your content, so you can learn what works and what doesn’t.