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Articles around content

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Relevance

The Second Pillar of SEO: Relevance

23 March 2015

Making your webpages relevant for specific search terms is about more than just optimising title tags and body content. Barry Adams looks at some advanced aspects of on-page SEO.

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2 COMMENTS
top10-2014-no3-storytelling

The Complete Guide To Transmedia Storytelling

8 January 2015

Every day in our Feedly or Twitter or Facebook or G+ appears a post about how to create relevant content for our website but how do your content noticed...

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ONE COMMENT
The Lounge Kittens

Getting Yourself Heard – a Case Study from the Music Industry

30 June 2014

How do you improve your brand`s chances of being heard online? Laura Phillips looks at three ladies who were thrown into the limelight and how they increased their online...

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2 COMMENTS
ContentGoogle

Friday Infographic: Why Content for SEO?

25 April 2014

Content and SEO have always been connected. Just how connected shows this infographic from Brafton.

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Isobar Process

#adtechANZ: How Digital is Transforming one of Australia’s Largest Retailers

20 March 2014

Annabel Hodges covers a session focusing on a revolutionised customer-centric digital strategy, a joint venture between Stockland and its creative agency.

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fish

Google Analytics Content Grouping: Why Are You Not Using It?

6 March 2014

Annabel Hodges gives a quick introduction to Content Grouping, and why it should already be a part of your Google Analytics dashboard.

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6 COMMENTS
100 Frickin Unique

Could Your Images be Harming Your On Page SEO?

26 February 2014

Ben Holbrook discusses whether using recycled images could have a negative effect on your on page SEO efforts.

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3 COMMENTS
Lean Canvas

Validating Your Content Marketing Business Case Using Lean Startup Methodologies

6 February 2014

Annabel Hodges discusses the use of Lean Startup methodologies to create a more scientific business case approach to successful content marketing.

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8 COMMENTS
local-keyword-planner

Can we trust Google Keyword Planner?

17 September 2013

While we mourn the loss of the Google Keyword Tool, we need to ask ourselves if the new Keyword Planner is trustworthy or not...

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8 COMMENTS
addictive-blogging

How Long Should My Blog Post Be?

11 September 2013

The question 'How Long Should My Blog Post Be?' has been around for as long as blogs have. There are also numerous reasons across why we care about this...

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