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Articles around content

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content is king snap

What the hell is Content?

14 April 2016

No stupidest phrase exists in marketing than "Content is King". Gianluca Fiorelli explains what Content really is and presents actionable examples.

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Digital PR process, Content

How Content is Changing the Digital PR Process

2 March 2016

Jodie Harris takes a look at how content is flipping the way Digital PR looks at campaign design, the sites that are sold into and even the process, from...

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SOD- Creative imagery Nail

Why Your Imagery is Affecting Your Digital PR Results

9 December 2015

When thinking of selling a story, always think about what imagery will look the best and what imagery does that website favour, a little research when building your press...

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hands-together

How To Measure Content Engagement

8 June 2015

Engagement is an elusive concept in digital marketing that refuses to be clearly defined. In this post Barry Adams offers some metrics that can help you identify what drives...

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Relevance

The Second Pillar of SEO: Relevance

23 March 2015

Making your webpages relevant for specific search terms is about more than just optimising title tags and body content. Barry Adams looks at some advanced aspects of on-page SEO.

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Complete guide to Transmedia Storytelling

Transmedia Storytelling: The Complete Guide

8 January 2015

Every day in our Feedly or Twitter or Facebook or G+ appears a post about how to create relevant content for our website but how do you get your...

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The Lounge Kittens

Getting Yourself Heard – a Case Study from the Music Industry

30 June 2014

How do you improve your brand`s chances of being heard online? Laura Phillips looks at three ladies who were thrown into the limelight and how they increased their online...

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ContentGoogle

Friday Infographic: Why Content for SEO?

25 April 2014

Content and SEO have always been connected. Just how connected shows this infographic from Brafton.

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Isobar Process

#adtechANZ: How Digital is Transforming one of Australia’s Largest Retailers

20 March 2014

Annabel Hodges covers a session focusing on a revolutionised customer-centric digital strategy, a joint venture between Stockland and its creative agency.

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fish

Google Analytics Content Grouping: Why Are You Not Using It?

6 March 2014

Annabel Hodges gives a quick introduction to Content Grouping, and why it should already be a part of your Google Analytics dashboard.

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