Jo Turnbull shares her experience in SEO and recommends what SEO tips to follow in 2017. Read more on State of Digital.
Learn how to use competitor analysis to identify content ideas and tactics that have the potential to drive high quality, relevant links back to your site.
Discover how to get the most out of media request services, including how to respond to them to get the best results for your brand in this post from Hannah Butcher.
Content isn’t just text. It’s a lot more. Find 72 different content types here and see which one fits you best.
Paul Hunter looks at the state of content marketing and asks the question: Can We Make Content Great Again?
No stupidest phrase exists in marketing than “Content is King”. Gianluca Fiorelli explains what Content really is and presents actionable examples.
Jodie Harris takes a look at how content is flipping the way Digital PR looks at campaign design, the sites that are sold into and even the process, from idea to conception.
When thinking of selling a story, always think about what imagery will look the best and what imagery does that website favour, a little research when building your press list will help with this! Jodie Harris takes a look at the different types of imagery that you should use.
Engagement is an elusive concept in digital marketing that refuses to be clearly defined. In this post Barry Adams offers some metrics that can help you identify what drives engagement with your content, so you can learn what works and what doesn’t.
Making your webpages relevant for specific search terms is about more than just optimising title tags and body content. Barry Adams looks at some advanced aspects of on-page SEO.