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Articles around content

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Isobar Process

#adtechANZ: How Digital is Transforming one of Australia’s Largest Retailers

20 March 2014

Annabel Hodges covers a session focusing on a revolutionised customer-centric digital strategy, a joint venture between Stockland and its creative agency.

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fish

Google Analytics Content Grouping: Why Are You Not Using It?

6 March 2014

Annabel Hodges gives a quick introduction to Content Grouping, and why it should already be a part of your Google Analytics dashboard.

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6 COMMENTS
100 Frickin Unique

Could Your Images be Harming Your On Page SEO?

26 February 2014

Ben Holbrook discusses whether using recycled images could have a negative effect on your on page SEO efforts.

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3 COMMENTS
Lean Canvas

Validating Your Content Marketing Business Case Using Lean Startup Methodologies

6 February 2014

Annabel Hodges discusses the use of Lean Startup methodologies to create a more scientific business case approach to successful content marketing.

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8 COMMENTS
local-keyword-planner

Can we trust Google Keyword Planner?

17 September 2013

While we mourn the loss of the Google Keyword Tool, we need to ask ourselves if the new Keyword Planner is trustworthy or not...

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9 COMMENTS
addictive-blogging

How Long Should My Blog Post Be?

11 September 2013

The question 'How Long Should My Blog Post Be?' has been around for as long as blogs have. There are also numerous reasons across why we care about this...

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9 COMMENTS
Rubiks

The Power of Nostalgia

6 June 2013

Looking back into the past can often be a great advertising technique. In this post Hannah looks at the Power of Nostalgia.

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3 COMMENTS
smarter-content-featured

Smartercontent.org Aims to Bring the Best Content Together

3 June 2013

Linkdex launces smartcontent.org, a platform which needs to bring together the best content on the web.

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microphone

Content Marketing for Conferences: How to Stand Out from the Crowd

13 February 2013

Liveblogging conferences is a way of life in online marketing, but have you asked yourself why you're doing it? Top tips on preparation & delivering value

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2 COMMENTS
Lauren Pope at the Content Marketing Show

Content Marketing Show 2012 Round Up 2: Approaching Content Strategy

21 November 2012

Part 2 of the Content Marketing Show write up, focussed on the importance of content strategy in content marketing

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