As discussed in sessions at Growing Global 2015, learn more about localization and online conversions for international markets including lessons on language, brand and cultural nuances, use of images, selecting domains and URLs, mobile optimization, and providing local payment and shipment options.
When faced with big challenges we tend to look for big solutions. But often it’s the small stuff that taps in to human psychology that can really drive us forward, as Barry Adams explains.
The value and usage of internal search is underestimated but can be easily optimized.
Sometimes it can be hard to see past vanity metrics to what really matters for any site – final conversions. You can have all the impressions in AdWords, all the clicks in Analytics, the lowest bounce rate; but if your users aren’t converting then what is the point?
Embedding UX into the foundation of technology is essential. Here are some great resources to get started with learning UX and appreciating its value.
When you have a webshop you want people to buy. Yet more don’t buy than do when they visit your website. Ever wondered why?
Too many people skip ahead in CRO and start testing their own assumptions without having the data to backup those assumptions. Instead you should focus time on gathering the right data first.
Paddy Moogan has compiled a massive list of 18 tools you can use to optimise conversions and generate more leads and revenue from your website visitors.
Jo Turnbull interviews Stephen Pavlovich who is speaking at Conversion Conference London. Find out how to track conversions and maximise sales on your website.
Anna Lewis’ session at BrightonSEO in April 2013 looks at Turning Google Analytics into a Webmasters Tool Box. The talk gives some insight into using Event Tracking, Custom Reports and Content Experiments.