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Articles around customer centric


Friday Infographic: Looking at your customer’s experience

22 April 2016

We all want to create things that speak directly to our customers. This is not easy. It has many different angles. Here's a start.

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Customer Journey

The Customer Journey

9 December 2014

Too often the effort of understanding customer needs is being glossed over. Claire Thompson reminds us of the value of understanding the customer journey.

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Isobar Process

#adtechANZ: How Digital is Transforming one of Australia’s Largest Retailers

20 March 2014

Annabel Hodges covers a session focusing on a revolutionised customer-centric digital strategy, a joint venture between Stockland and its creative agency.

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