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Articles around data

Google User Explorer

What is Analytics User Explorer, and how useful is the data?

16 June 2016

User Explorer is a new audience feature found in Google Analytics. Jack Cooper explains how it can help identify common user behaviour and conversion barriers.

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Will Data Save Us? & the Viral Perspective #RIMC2014

2 April 2014

Will Big Data Save Us? Ajit Sivadasan from Lenovo discusses unstructured data and how to target to get max ROI and The Viral Perspective from Matthias - Youtube Sensation...

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Hollywood repeats

#adtechANZ: Emotional Intelligence: Balancing Data and Creativity

18 March 2014

Annabel Hodges covers a talk by Ben Cooper focusing on the potential loss of creativity in a data driven world, and its impact on marketing trends.

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Adtech Sydney - Data Disruption

#adtechANZ Keynote: Data Disruption – The Next Five Years

18 March 2014

Annabel Hodges covers Tim Trumper's talk at Ad:Tech Sydney on data, its importance and common themes over the next five years.

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Friday Commentary: Data Insights Or Cornflakes – What do you Base your Decisions on?

28 February 2014

An insight is actually a source of information and is not data points. It is obtained by the analysis of data that directly impacts the business. Analysts thrive on...

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Neil Walker’s Data Download July 2013

11 July 2013

What happens if you download the data from a whole bunch of Analytics Accounts? You get a snippet of the data Google has, but still some good direction.

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Structured Data and How It can Improve Mobile Search Results

1 July 2013

Anything to improve the ‘look’ of mobile results will make it much more appealing to a mobile searcher, and drive up the CTR.

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Social Influence Scoring, Big Data and Why ‘Author Rank’ May Never Exist

12 June 2013

A look at social influence scoring vs. Google's massive data set, concluding that what Google has on its users supersedes any notion of 'Author Rank'.

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brightonseo logo

Social Structured Data Is Your Friend: Alex Moss at #BrightonSEO

15 April 2013

BrightonSEO kicked off in style with its first session on 'On-Site' optimisation. Alex Moss took us through his tips for using structured data for social media distribution

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Google+ sign in: Google is Getting Even More Data

27 February 2013

Google introduces Google+ sign in, a way of getting more traction for Google+ and getting more data from the users. But you should still use it.

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