16 June 2016
User Explorer is a new audience feature found in Google Analytics. Jack Cooper explains how it can help identify common user behaviour and conversion barriers.
2 April 2014
Will Big Data Save Us? Ajit Sivadasan from Lenovo discusses unstructured data and how to target to get max ROI and The Viral Perspective from Matthias - Youtube Sensation...
18 March 2014
Annabel Hodges covers a talk by Ben Cooper focusing on the potential loss of creativity in a data driven world, and its impact on marketing trends.
18 March 2014
Annabel Hodges covers Tim Trumper's talk at Ad:Tech Sydney on data, its importance and common themes over the next five years.
28 February 2014
An insight is actually a source of information and is not data points. It is obtained by the analysis of data that directly impacts the business. Analysts thrive on...
1 July 2013
Anything to improve the ‘look’ of mobile results will make it much more appealing to a mobile searcher, and drive up the CTR.
12 June 2013
A look at social influence scoring vs. Google's massive data set, concluding that what Google has on its users supersedes any notion of 'Author Rank'.
15 April 2013
BrightonSEO kicked off in style with its first session on 'On-Site' optimisation. Alex Moss took us through his tips for using structured data for social media distribution