Programmatic spend is on the increase and is expected to account for 58% of display expenditure in 2017. It is not without its critics however, and there are some key areas programmatic needs to prove itself in 2017 if it is to continue swallowing up digital budgets. Here are the top five.
Every December features marketing predictions from various blogs. But how many of them turn out to be true? We look at some ghosts of Christmas past.
Irina Nica attended Inbound16 in Boston and shares her highlights from the intense days 3 and 4 of this huge digital marketing conference.
Irina Nica is attending Inbound16 and shares her highlights from the first two days of this huge digital marketing conference in Boston.
Chatbots are at the foreground within marketing and digital news. In this post Lee Wilson explores the top 5 reasons why business need to start thinking about incorporating chatbots into their 2016/17 strategy.
Lisa Lacy takes a look at how brands can drive more engagement via Facebook, after the latest algorithm change which prioritises content from family and friends over that of brands.
Rebrands can make big headlines and offer brands fresh starts, but they also come at the expense of brand and search equity. Lisa Lacy looks at when it makes sense to rebrand – and how to successfully pull it off.
Too many new websites are still lacking in basic digital marketing features. Barry Adams thinks this is unacceptable, and writes an impassioned plea for all web developers to do better.
It was a dreary Sunday evening. I was browsing Facebook and a message came in. A friend of mine – […]
Jodie Harries shows us why Pornhubs marketing activity carries on being successful, taking what can be considered a risqué brand vertical into the mainstream land of advertising, competing with the likes of Coca-Cola and McDonalds.