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Articles around digital marketing

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5 Reasons You Need to Consider Using Chatbots for Business

24 August 2016

Chatbots are at the foreground within marketing and digital news. In this post Lee Wilson explores the top 5 reasons why business need to start thinking about incorporating chatbots...

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Facebook News Feed Screenshot

10 Ways to Boost Facebook Engagement Without Ads

20 July 2016

Lisa Lacy takes a look at how brands can drive more engagement via Facebook, after the latest algorithm change which prioritises content from family and friends over that of...

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Budweiser America

12 Tips for Executing a Successful Rebrand

22 June 2016

Rebrands can make big headlines and offer brands fresh starts, but they also come at the expense of brand and search equity. Lisa Lacy looks at when it makes...

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The WOW-factor

Stop Making Crap Websites

2 May 2016

Too many new websites are still lacking in basic digital marketing features. Barry Adams thinks this is unacceptable, and writes an impassioned plea for all web developers to do...

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Why we Need to Stop Marketing to our Friends and Actually Start Marketing

19 April 2016

It was a dreary Sunday evening. I was browsing Facebook and a message came in. A friend of mine – who works in PR – sent a message to...

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What Should We Learn from Pornhub’s Marketing?

6 April 2016

Jodie Harries shows us why Pornhubs marketing activity carries on being successful, taking what can be considered a risqué brand vertical into the mainstream land of advertising, competing with...

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Digital PR process, Content

How Content is Changing the Digital PR Process

2 March 2016

Jodie Harris takes a look at how content is flipping the way Digital PR looks at campaign design, the sites that are sold into and even the process, from...

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Could there be a new generator in the electric world of search?

25 February 2016

Search is like electricity, In what way? Cedric Chambaz talks to us about some of the developments in search technology.

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How to help your clients increase revenue & keep them happy in 2016

21 January 2016

Gordon Campbell looks at ways to improve the performance of your client’s digital marketing campaigns in 2016 through analysis, testing, personalisation and more!

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2016 Digital Marketing Predictions - State of Digital Bloggers

The Digital Marketing Crystal Ball – 7 Predictions for 2016!

8 December 2015

As always in the digital marketing industry, 2015 has been another year of change. With new tools, algorithm updates, customer behaviour changes and the shift to a more user...

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