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Articles around digital marketing


Why we Need to Stop Marketing to our Friends and Actually Start Marketing

19 April 2016

It was a dreary Sunday evening. I was browsing Facebook and a message came in. A friend of mine – who works in PR – sent a message to...

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What Should We Learn from Pornhub’s Marketing?

6 April 2016

Jodie Harries shows us why Pornhubs marketing activity carries on being successful, taking what can be considered a risqué brand vertical into the mainstream land of advertising, competing with...

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Digital PR process, Content

How Content is Changing the Digital PR Process

2 March 2016

Jodie Harris takes a look at how content is flipping the way Digital PR looks at campaign design, the sites that are sold into and even the process, from...

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Could there be a new generator in the electric world of search?

25 February 2016

Search is like electricity, In what way? Cedric Chambaz talks to us about some of the developments in search technology.

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How to help your clients increase revenue & keep them happy in 2016

21 January 2016

Gordon Campbell looks at ways to improve the performance of your client’s digital marketing campaigns in 2016 through analysis, testing, personalisation and more!

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2016 Digital Marketing Predictions - State of Digital Bloggers

The Digital Marketing Crystal Ball – 7 Predictions for 2016!

8 December 2015

As always in the digital marketing industry, 2015 has been another year of change. With new tools, algorithm updates, customer behaviour changes and the shift to a more user...

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Digital Capability by age group

The Digital Talent Gap(s)

10 November 2015

There's concern about a growing digital skills gap in the UK - is it real and what can we do to help close it? Paul Hunter tells us more.

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1 Year In Digital Marketing

27 August 2015

From discussing his first client meeting to his first ever industry event, in the latest blog post in our Summer Series Luke Monaghan takes you through his first year...

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How to Get Clients Invested, Passionate and Playing to their Strengths

18 August 2015

It can be hard to get clients fully engaged with digital marketing. In this post Steve Morgan shows a few examples of how you can get clients excited and...

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why you need a cdo

SEO TO CDO: Why you need a Digital Marketer in a top position within your business

13 August 2015

How do you have a first-mover advantage in an ever-changing digital world? In his first post for State of Digital, Gordon Campbell talks us through the value a CDO...

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