Rebrands can make big headlines and offer brands fresh starts, but they also come at the expense of brand and search equity. Lisa Lacy looks at when it makes sense to rebrand – and how to successfully pull it off.
Too many new websites are still lacking in basic digital marketing features. Barry Adams thinks this is unacceptable, and writes an impassioned plea for all web developers to do better.
It was a dreary Sunday evening. I was browsing Facebook and a message came in. A friend of mine – […]
Jodie Harries shows us why Pornhubs marketing activity carries on being successful, taking what can be considered a risqué brand vertical into the mainstream land of advertising, competing with the likes of Coca-Cola and McDonalds.
Jodie Harris takes a look at how content is flipping the way Digital PR looks at campaign design, the sites that are sold into and even the process, from idea to conception.
Search is like electricity, In what way? Cedric Chambaz talks to us about some of the developments in search technology.
Gordon Campbell looks at ways to improve the performance of your client’s digital marketing campaigns in 2016 through analysis, testing, personalisation and more!
As always in the digital marketing industry, 2015 has been another year of change. With new tools, algorithm updates, customer […]
There’s concern about a growing digital skills gap in the UK – is it real and what can we do to help close it? Paul Hunter tells us more.
From discussing his first client meeting to his first ever industry event, in the latest blog post in our Summer Series Luke Monaghan takes you through his first year working in the Digital Marketing industry and how he’s managed to develop as an individual in the job.