Gordon Campbell looks at ways to improve the performance of your client’s digital marketing campaigns in 2016 through analysis, testing, personalisation and more!
As always in the digital marketing industry, 2015 has been another year of change. With new tools, algorithm updates, customer […]
There’s concern about a growing digital skills gap in the UK – is it real and what can we do to help close it? Paul Hunter tells us more.
From discussing his first client meeting to his first ever industry event, in the latest blog post in our Summer Series Luke Monaghan takes you through his first year working in the Digital Marketing industry and how he’s managed to develop as an individual in the job.
It can be hard to get clients fully engaged with digital marketing. In this post Steve Morgan shows a few examples of how you can get clients excited and play to their strengths.
How do you have a first-mover advantage in an ever-changing digital world? In his first post for State of Digital, Gordon Campbell talks us through the value a CDO could have in your organisation.
If you’re interested in discovering more about the Digital Marketing industry and what agency life is really like, read my post for State of Digital. I’ve tried to articulate what I’ve learnt in my short time within the industry and what I like most about my role.
So, you’ve heard of Confessions of a Shopaholic and Confessions of a Call Girl. Well now it’s time for the turn of the digital copywriters, and the honest ramblings of this newbie on the scene, me, Steph. Want to know the real truth about getting a job in digital marketing and the first few years in the industry? Well, here is my tell-all biography.
After years of Twitter failure, I decided that it was time to get it right. Through analysing my past performance, carrying out interviews and reading a whole load of research, I confronted my Twitter shortcomings head on. I documented every stage of the process, and picked up a huge amount of Twitter knowledge along the way. I am proud to present what I achieved in this process, and more importantly to share what I have learned.
Writing, marketing, and what creative community means to me.