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Articles around digital marketing

2 COMMENTS
mandela

Friday Commentary: A CMO’s Strategy to the Highest Knowledge Level Possible

16 May 2014

Education is important for any digital marketer, but how to choose the right training or event to go to? Thoughts from Bas van den Beld on this.

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ONE COMMENT
talking-to-rand-fishkin-sq

Rand Fishkin: “SEO can’t Operate well in a Silo Anymore”

7 May 2014

Bas van den Beld interviews Rand Fishkin on the State of Digital Marketing. With actionable tips, IMEC Lab research and much more

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4 COMMENTS
heights

Friday Commentary: Why a Fear of Failure Might be Holding Back Your Marketing Success

2 May 2014

The problem with modern day marketing is that, under increasing pressure to get results, we’re often too scared to fail in order to achieve success. But being scared in...

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ONE COMMENT
Frederick-Vallaeys-SMX

The 3 Habits of Highly Effective Online Marketers – What you can learn from Google #SMX Munich

26 March 2014

Frederick (“Fred”) Vallaeys was one of the first 500 employees at Google. He shares his most valuable lessons learned.

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broad-boutique-2

Friday Commentary: Boutique or Broad? Finding your perfect agency partner

14 February 2014

A CMO usually struggles with making the right choices for agencies. Finding the perfect agency is more than just choosing a type of agency. Andrew Girdwood explains.

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2 COMMENTS
Be-a-digital-socialite

The Two Faces of PR: Traditional Versus Digital

27 January 2014

In the last year, we have seen the two faces of PR battle it out: traditional versus digital. As PRs, we have all asked ourselves whether traditional PR is...

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9 COMMENTS
The prototype of the Google Robot Personal Assistant

The hidden secrets of Marketing

2 January 2014

Gianluca Fiorelli provides a very special look at predictions for 2014, with a special featuring the NSA, Google and more.

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2 COMMENTS
prediction

Who Predicted 2013 Best: Mashable, Hubspot or E-Consultancy?

31 December 2013

Which sites had the best predictions early 2013 about what the digital marketing year would bring? We figured it out.

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ONE COMMENT
Universal Music Group

How Record Labels Must Adapt Their Online Marketing Strategy in 2014

16 December 2013

Marcus Taylor has spent a lot of time on various sides of music marketing and shares his factors separating those artists who are currently leading the way in digital...

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ONE COMMENT
1330510720_cristiano_ronaldo

Digital Marketing in Sports: Cristiano Ronaldo Wins

13 December 2013

Cristiano Ronaldo has more followers than Lionel Messi on Twitter, but does that make him more important? A look at Digital Marketing in sports.

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