Jodie Harris takes a look at how content is flipping the way Digital PR looks at campaign design, the sites that are sold into and even the process, from idea to conception.
There is more to PRing a tech start up than just exposure or acquiring new customers. But what do you need to know? James Crawford tells you more.
This blog post from Gordon Campbell explains how to generate a large number of high quality backlinks to your website using PR lead link acquisition techniques.
When thinking of selling a story, always think about what imagery will look the best and what imagery does that website favour, a little research when building your press list will help with this! Jodie Harris takes a look at the different types of imagery that you should use.
Jodie Harris gives some great insight of what do to when recruiting for a Digital PR. The recruiting landscape is a minefield, there are so many cliches to avoid and so many qualities to consider when looking for the right candidate.
If you haven’t thought about Christmas already then it is time to get creative and roll out your Christmas campaigns asap – James Crawford talks us through what you should be thinking about for your Christmas PR and Content Marketing.
As the events industry is becoming increasingly competitive and with new events in different sectors cropping up every year, Jodie Harries takes a look at the smartest option is to adopt digital and invest digital PR into your promotional activity.
In a dream world, all clients that walk through the door will be established, a leader in their industry and have shed loads of products to PR to authoritative sites. Its not always the case that your client will be established in their industry, or have lots of products to be able to PR. Jodie Harris takes us through some key points on how to PR a company with no products to PR, but are more service led or B2B.
Ensuring your marketing efforts, in any field, is aligned with the brand’s tone and ethos is the first box to tick when planning promotional work. As Digital PRs who are outreaching and selling in with SEO in mind, it can be hard to avoid creating off brand digital PR to get great links.
Understanding the relationship between content marketing and PR, they both live side by side in the digital world – content marketing is the creation of the story and PR is telling you the story.