discovery

Craft, Customers & Critics: Investing in Discovery

Do you and your teams have enough information gathered in discovery to make good choices about digital marketing strategies to support your business objectives? Whether you’re part of an agency or in-house with a brand, marketers are often pushed to go directly to work without the context and audience understanding discovery provides. There are many effective ecosystems in place that command excellence because of their investment in discovery.
Learn how NASA and Proctor & Gamble invest in discovery to improve outcomes.