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Articles around ecommerce

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Conversational Shopping

Why Marketers Need to Know About Conversational Shopping

8 June 2016

In March 2016, Google announced it was developing a new piece of functionality for search called ‘conversational shopping’, centred around the act of purchasing through your mobile device by...

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Bing Shopping Cedric Chambaz ecommerce

Ecommerce in France – What You Need To Know Right Now

21 April 2016

Bing Ads research on French ecommerce behaviours and usage of search in buying decision process. Trends, Statistics, insights and new ad formats, presented by Cedric Chambaz.

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John Lewis

Beating the Black Friday blow out

1 December 2015

Were you a part of the online shopping frenzy on Black Friday? I was and I know many consumers suffered problems with websites going down or being unavailable.  By...

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Sunglasses image

Getting Brand Links to Ecommerce Sites (and the Best Way to Do It)

22 September 2015

A recent case study on getting links from the websites of the brands that you sell, including a tactic that significantly improves your chances of success.

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Shopping!

Paid Search Tips For Winning at eCommerce

26 February 2015

Paid Search (PPC) is a great source of eCommerce business. In this article Laura Phillips looks at tips to help you quickly and effectively improve your conversion rate.

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Twitter-Buy-Now-intro

Selling through Twitter: Buy Now Button spotted

1 July 2014

Twitter is testing a 'buy now' button in the wild, will this work or will people not buy on Social Media?

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Behavioural Economics

Applying Behavioural Economics to Digital Marketing

30 May 2013

Behavioural economics is a powerful field of study that can teach digital marketers a lot about optimising online experiences for customers and prospects.

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register-toy

6 Actionable Tips for Doing SEO on E-commerce Websites

8 November 2012

E-Commerce websites require special attention. Doing SEO for them has some differences, Paul Rogers describes 6 tips for SEO on E-Commerce Websites

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Paddy

How to Scale eCommerce SEO

25 July 2012

This post was inspired by a question I had via email from Grant Horejsi following my SEOmoz blog post on eCommerce SEO. The question was a great one and...

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dinner-check

Open Source Ecommerce Platforms – No Such Thing as A Free Dinner

12 January 2012

This is my first post here at State of Search, so I’ll start by saying how pleased I am to be part of the clan! I thought I’d take...

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