Thinking Beyond the Sale – Practical E-commerce Optimisation Tips

A comparatively small proportion of e-commerce websites are delivering value outside of the constraints of the sale or making the most out of more creative technology and content opportunities that exist. In this post, we explore some of these overlooked opportunities and provide practical insight into implementing them for business.

Why Marketers Need to Know About Conversational Shopping

In March 2016, Google announced it was developing a new piece of functionality for search called ‘conversational shopping’, centred around the act of purchasing through your mobile device by issuing voice commands. Joana Ferreira discusses what you need to think about as it rolls out.