Your call-to-action buttons represent the ultimate low-hanging fruit in CRO. In this part of the day Michael Aagaard gives an excellent […]
Back by popular demand Barbara Pezzi gives us the short version of what she would do with a £5k budget.
Ever wondered about how to price your products so most people buy? Leigh Caldwell, a leading pricing psychologist and author shows how to set pricing strategies.
In this session at eMetrics London 2012, Vicky Brock, Owner of Highland Business Research looks at measuring beyond the sale and optimising for customer life time value and profit throughout in any business.
Want to get more from data and get to grips with data mining and data segmentation techniques? State of Search cover the eMetrics Summit in London 2012, to find out just how to do this in the session with Neil Mason, the SVP Customer Engagement from iJento