31 October 2013
Your call-to-action buttons represent the ultimate low-hanging fruit in CRO. In this part of the day Michael Aagaard gives an excellent talk and shares a few simple tweaks which could...
25 October 2013
Back by popular demand Barbara Pezzi gives us the short version of what she would do with a £5k budget.
29 November 2012
In this session at eMetrics London 2012, Vicky Brock, Owner of Highland Business Research looks at measuring beyond the sale and optimising for customer life time value and...
27 November 2012
Want to get more from data and get to grips with data mining and data segmentation techniques? State of Search cover the eMetrics Summit in London 2012, to find...