As discussed in sessions at Growing Global 2015, learn more about localization and online conversions for international markets including lessons on language, brand and cultural nuances, use of images, selecting domains and URLs, mobile optimization, and providing local payment and shipment options.
It can be difficult to allocate time to attend the digital marketing events. Jo Turnbull explains why you should try and spend at least one evening or one day every couple of months attending them.
SMX West 2015 was held in San Jose at the beginning of March. Kate Morris attended and shares the key lessons and trends she picked up from the event.
What is the DNA of a modern day marketer? Rand Fishkin, Bas van den Beld, Lisa Myers, Aleyda Solis, Gianluca Fiorelli and Fernando Maciá Domene tell you what they think.
Are you working in PPC and want tips on how to run the best campaign? Register for PPC Masters in Berlin to attend the conference and meet PPC professionals.
The digital industry is so focused on written and visual content, one often overlooked channel is being neglected: events. Andy Miller explains why events are a powerful content channel and what he learnt from staging events.
In a quickly changing digital industry it can be hard to keep a young mind. But you can. Here’s how Bas van den Beld does it.
SEOktoberfest 2014 Charity BBQ has a free ticket up for grabs!
Jo Turnbull attends Chinwag Psych London and discovers how much psychology and understanding your consumers impact marketing and sales.
A roundup of talks at SMX Sydnay 2014 relating to the impact of the Hummingbird algorithm on your SEO strategy, both desktop and mobile.