How I love eyetracking studies. It gives you an insight on what users are actually looking at, if something which […]
For many eyetracking research is new, for many others its the holy grail. It tells you where people are looking at. This can tell you a lot. The session about eye tracking therefor attracted a good crowd. The speakers all took a different angle at eyetracking research and what to do with it. It turned out to be a very informative session which didn’t just make eyetracking look perfect but gave hands on insights in how to use these studies.