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Articles around eyetracking


Bing vs Google: an eyetracking study: more staring at Google (and organic search beats paid)

16 March 2011

How I love eyetracking studies. It gives you an insight on what users are actually looking at, if something which is so carefully positioned on a webpage actually works....

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Eye Tracking Research Update: think about what you do with it

25 March 2010

For many eyetracking research is new, for many others its the holy grail. It tells you where people are looking at. This can tell you a lot. The session...

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