Often the data in your Facebook ad campaigns doesn’t match your Google Analytics data. In this article Tara West investigates the reasons for the discrepancy and offers fixes to help match up your advertising and analytics data.
Facebook ads are also an invaluable format for ecommerce campaigns. A recent Facebook ads campaign we ran for a well known high-street retailer generated an ROI of over 300%* based on online sales alone. Tara West gives 10 top tips on winning at Faacebook ads.
Facebook advertising isn’t as simple as it sounds. Here’s an overview of Facebook Ad Terms, and the explanations of it.
Not tried Facebook Advertising Yet? Here are handy 5 tips to get you started…
Facebook have rolled out new sidebar ads this week (April 2014), which could mean higher click through rates and engagement for social advertising.