Facebook organic reach is decreasing, but is it dying? No says Kristjan Hauksson. He explains in this weeks commentary.
Engagement is an elusive concept in digital marketing that refuses to be clearly defined. In this post Barry Adams offers some metrics that can help you identify what drives engagement with your content, so you can learn what works and what doesn’t.
Facebook has been processing huge sums of money since forever, but soon they’re taking it to a new level with their own version of PayPal. Find out more in this article from Laura Phillips.
2015 is barely two months old and already the major social media platforms are making all kinds updates. Laura Crimmons lists what’s been changed so far.
Some handy directions to keep in mind for Facebook Strategues. Some of them gathered together in this infographic.
A quick overview of how the Facebook feed actually works. Why are you seeing what you are seeing?
Facebook advertising isn’t as simple as it sounds. Here’s an overview of Facebook Ad Terms, and the explanations of it.
Facebook were recently berated for experiments on users. Was this behaviour unexpected, unforeseen? If so, are we naiive or stupid?
Facebook is still the most popular social network amongst youngsters, but there is more to be learnt from Forresters numbers than just that.
Facebook launches Slingshot, a Snapchat competitor which makes you answer before you can see the message.