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Articles around global marketing

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Michael Korkia

Global Marketing Strategy: How Hotels.com Approaches Russia

30 June 2015

This informative interview with Michael Korkia, senior marketing manager for Hotels.com, offers great insight for those optimizing foreign language websites and planning their marketing strategies in an international market...

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seo

The Many Faces of International Keyword Research

2 April 2013

This post looks at the different ways keyword research can be harnessed to add value to international marketing activities.

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