Google’s AMP standard is here to stay. Read about this new technology for the mobile web and why SEOs need to know all about it.
Increasingly websites are not primarily for human consumption. As user behaviour switches to screen-less interfaces, websites need to become machine-readable data sources so that your content can be used and re-purposed by the platforms that drive voice search and contextual triggers.
There is a lot of debate about Google AMP and whether it’s worth implementing. Here we show three real world case studies of the impact of implementing AMP on three different types of websites: a news site, a lead-gen site, and an ecommerce site.