11 October 2016
In his first post for State of Digital, Ben Wood shows how you can automate Google Analytics reporting using Google Sheets and speed up your client reporting.
12 September 2016
Google Analytics now has a demo account feature that allows you to try out the platform's features and strengths. How will this affect agencies and brands?
28 June 2016
Pete Campbell shares his thoughts on what Firebase Analytics, Deep Linking, and Instant Apps tell us about where the mobile web is heading.
16 June 2016
User Explorer is a new audience feature found in Google Analytics. Jack Cooper explains how it can help identify common user behaviour and conversion barriers.
27 April 2016
Gianpaolo Lorusso has created an infographic on 5 ways to track goals in Universal Analytics and summarises each of them perfectly.
29 March 2016
Google Analytics can be used for much more than just basic web measurement. In this post Julien Coquet describes a few creative ways to use Google Analytics.
22 March 2016
Another listicle post (a short-form of writing that uses a list as its thematic structure, but is fleshed out with sufficient copy to be published as an article) instead...