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Articles around Google Analytics

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Trolling scammers with Google Analytics

3 May 2016

In one of my previous posts on the State of Digital, I hinted at the use of the real-time reports in Google Analytics. Yes, they are mesmerizing with their...

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The Goals Tracking Guide for Analytics [Infographic]

27 April 2016

Gianpaolo Lorusso has created an infographic on 5 ways to track goals in Universal Analytics and summarises each of them perfectly.

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All the weird things you can measure with Google Analytics

29 March 2016

Google Analytics can be used for much more than just basic web measurement. In this post Julien Coquet describes a few creative ways to use Google Analytics.

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Tools for digital consultants

12 Tools And Recommendations For Digital Consultants

22 March 2016

Another listicle post (a short-form of writing that uses a list as its thematic structure, but is fleshed out with sufficient copy to be published as an article) instead...

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Google Analytics - State of Digital

A Beginner’s Guide to Segmentation in Google Analytics

15 March 2016

Thousands of marketers use Google Analytics as an overview of website performance. However many may not use custom segmentation, which is a great way of diving deep into your...

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Boost your productivity by using Google Analytics custom alerts

26 January 2016

Did you know you can configure Google Analytics to send you custom alerts when something happens on your website? Learn all about custom Intelligence Events alerts from this article...

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Must-track website metrics in 2016

Must-Track Website Metrics For 2016

12 January 2016

Time to move on from page impressions and bounce rates. What are the real meaningful metrics to keep an eye on in 2016? Per Pettersson suggests a few.

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Audit your Google Analytics account

The Google Analytics Audit You Didn’t Do

20 October 2015

How long has it been since you've audited your Google Analytics account? In this post Per Pettersson outlines a number of must-do checks on your analytics account.

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How To Measure Content Engagement

8 June 2015

Engagement is an elusive concept in digital marketing that refuses to be clearly defined. In this post Barry Adams offers some metrics that can help you identify what drives...

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Google Analytics Treemaps report

Using Treemaps Report In Google Analytics To Analyse Marketing Channels

7 April 2015

Polly Pospelova shows how Google Analytics Treemaps report allows to see a graphical representation of incoming traffic and instantly compare performance.

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