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Articles around Google Analytics

Report Overview

Automating Google Analytics reporting via Google sheets

11 October 2016

In his first post for State of Digital, Ben Wood shows how you can automate Google Analytics reporting using Google Sheets and speed up your client reporting.

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Google Analytics - State of Digital

How the Google Analytics Demo Account will benefit our industry

12 September 2016

Google Analytics now has a demo account feature that allows you to try out the platform's features and strengths. How will this affect agencies and brands?

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SEO Conclusions With Google Analytics

8 August 2016

SEO (Search Engine Optimization) is not a black box or a secret sauce. It is about learning, doing, more learning and more doing. Find out how to measure the...

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AdWords Extended Text Ads are already among us

25 July 2016

Several different sources confirmed to me that the new extended format for AdWords text ads has been extensively tested in the past months and their final release to all advertisers is...

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Google’s Bigger Plan For The Mobile Web: Firebase, Deep Linking & Instant Apps

28 June 2016

Pete Campbell shares his thoughts on what Firebase Analytics, Deep Linking, and Instant Apps tell us about where the mobile web is heading.

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Google User Explorer

What is Analytics User Explorer, and how useful is the data?

16 June 2016

User Explorer is a new audience feature found in Google Analytics. Jack Cooper explains how it can help identify common user behaviour and conversion barriers.

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Trolling scammers with Google Analytics

3 May 2016

In this post, Julien Coquet is going to show you how to identify online scammers - and have a little fun at their expense with the help of Google...

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The Goals Tracking Guide for Analytics [Infographic]

27 April 2016

Gianpaolo Lorusso has created an infographic on 5 ways to track goals in Universal Analytics and summarises each of them perfectly.

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All the weird things you can measure with Google Analytics

29 March 2016

Google Analytics can be used for much more than just basic web measurement. In this post Julien Coquet describes a few creative ways to use Google Analytics.

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Tools for digital consultants

12 Tools And Recommendations For Digital Consultants

22 March 2016

Another listicle post (a short-form of writing that uses a list as its thematic structure, but is fleshed out with sufficient copy to be published as an article) instead...

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