X

Subscribe to our newsletter

Get the State of Digital Newsletter
Join an elite group of marketers receiving the best content in their mailbox
* = required field
Daily Updates

Articles around Google Analytics

NO COMMENTS
Google User Explorer

What is Analytics User Explorer, and how useful is the data?

16 June 2016

User Explorer is a new audience feature found in Google Analytics. Jack Cooper explains how it can help identify common user behaviour and conversion barriers.

Continue Reading

NO COMMENTS
found at http://www.motherjones.com/files/email.png

Trolling scammers with Google Analytics

3 May 2016

In this post, Julien Coquet is going to show you how to identify online scammers - and have a little fun at their expense with the help of Google...

Continue Reading

NO COMMENTS
Track-them-all-cover

The Goals Tracking Guide for Analytics [Infographic]

27 April 2016

Gianpaolo Lorusso has created an infographic on 5 ways to track goals in Universal Analytics and summarises each of them perfectly.

Continue Reading

NO COMMENTS
internetofthings

All the weird things you can measure with Google Analytics

29 March 2016

Google Analytics can be used for much more than just basic web measurement. In this post Julien Coquet describes a few creative ways to use Google Analytics.

Continue Reading

NO COMMENTS
Tools for digital consultants

12 Tools And Recommendations For Digital Consultants

22 March 2016

Another listicle post (a short-form of writing that uses a list as its thematic structure, but is fleshed out with sufficient copy to be published as an article) instead...

Continue Reading

NO COMMENTS
Google Analytics - State of Digital

A Beginner’s Guide to Segmentation in Google Analytics

15 March 2016

Thousands of marketers use Google Analytics as an overview of website performance. However many may not use custom segmentation, which is a great way of diving deep into your...

Continue Reading

NO COMMENTS
Alarm

Boost your productivity by using Google Analytics custom alerts

26 January 2016

Did you know you can configure Google Analytics to send you custom alerts when something happens on your website? Learn all about custom Intelligence Events alerts from this article...

Continue Reading

2 COMMENTS
Must-track website metrics in 2016

Must-Track Website Metrics For 2016

12 January 2016

Time to move on from page impressions and bounce rates. What are the real meaningful metrics to keep an eye on in 2016? Per Pettersson suggests a few.

Continue Reading

NO COMMENTS
Audit your Google Analytics account

The Google Analytics Audit You Didn’t Do

20 October 2015

How long has it been since you've audited your Google Analytics account? In this post Per Pettersson outlines a number of must-do checks on your analytics account.

Continue Reading

ONE COMMENT
hands-together

How To Measure Content Engagement

8 June 2015

Engagement is an elusive concept in digital marketing that refuses to be clearly defined. In this post Barry Adams offers some metrics that can help you identify what drives...

Continue Reading