Engagement is an elusive concept in digital marketing that refuses to be clearly defined. In this post Barry Adams offers some metrics that can help you identify what drives engagement with your content, so you can learn what works and what doesn’t.
Polly Pospelova shows how Google Analytics Treemaps report allows to see a graphical representation of incoming traffic and instantly compare performance.
Most marketers stick to basic web analytics reports and rarely venture to the advanced features of their web analytics platform. In this post Andy Miller shows the power of a more advanced Google Analytics feature: multi channel funnel reports.
Find out how to get the most out of GA and show the value of SEO by looking at revenue and traffic generated from this channel.
Annabel Hodges gives a quick introduction to Content Grouping, and why it should already be a part of your Google Analytics dashboard.
Polly Pospelova from Delete shows how to analyse, optimise and automate ROI calculations by creating a universal dashboard to monitor multi-channel CPC.
This post gives readers 15 tips for improving the performance and management of remarketing campaigns using Google AdWords and Google Analytics.
Using Google Analytics can give great insights as to whether you’re reaching your objectives or not. Read about some of the possibilities available.
Too many old websites in your Google Analytics? Want to clean up and remove the websites you don’t need from Google Analytics? Here’s how.
How confident are you that your web tracking is 100% accurate? This posts looks at how to make sure you are confident in the information and some extra tips