Google’s mission is to make the world’s information accessible and useful. But has the way it’s gone about this damaged the production of new information? Has the content creation ecosystem been unbalanced by Google’s insatiable profit motivation? And can publishers push back agains this tide?
The news of Google’s planned restructuring and the creation of the Alphabet holding company has surprised everyone. So what’s the deal? Let us explain the ins and outs and what it means for you.
The web changes, but people will always use Search! How can SEO ever become superfluous? As a marketeer we need to be on top of the latest developments.
Should brands still be active on Google+ or should they focus on other social networks instead? This post gives 6 reasons why they should!
‘Broadcast any URL to computers within earshot’. Seemingly ridiculous but perfectly workable, Google Tone allows URLs to be sent from one device to another. Laura Phillips explains what it is, how it works and the value it could have.
Anthony Shapley explores the reasons nearly all of the largest voucher websites have seen a decline in traffic after an update coming relating to Doorway pages and looks at solutions.
A lot can go wrong when transitioning to SSL / HTTPS. Make sure to schedule and execute all required SEO related steps in detail to avoid negative impact. Jan-Willem shows you how on State of Digital.
The ‘Right To Be Forgotten’ brings up Privacy Issues – do want to have the right to remember?
Google is broken, at least it is in its regional versions. In fact, not all the updates rolled out in Google.com and English were rolled out outside of it. The lack of an EMD update, for example, is obviously the cause of many very low quality SERPs. But even Hummingbird is causing quality problems that Google probably had not foreseen.
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