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Articles around influence marketing

12 COMMENTS
Photo: Domenico Stinellis / AP

The biggest PR job in 2013? How the Catholic Church did Reputation Management

8 January 2014

Within a year the Catholic Church leaders went from hated to 'Man of the Year', did they do marketing the best way possible?

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Influence Marketing: Let yourself be influenced (Direct Marketing White Paper)

3 December 2013

This is the first part of a chapter written by Bas van den Beld which is part of a collaborative white paper called "Direct Marketing"

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Four Movies Every Marketer Should Watch

1 November 2013

The Joneses, Thank you for smoking, Moneyball and Jobs, all movies which have valuable lessons for marketers in them.

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Dating Rules for your Marketing

27 September 2013

Trying to market your products or services to your target audience is much like dating. You need to understand the rules to succeed.

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The Birth of Influence Engine Optimization?

6 August 2013

Influence Engine Optimisation is a relatively new buzzword doing the rounds. What is it and where does it come from? Clarissa Sajbl investigates.

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24 COMMENTS
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Think Tank mini-conference on ‘Influencer Marketing’

21 June 2013

Content marketing software company Linkdex is organising a free to attend event next week, Thursday 27 June, as part of their series of Think Tank mini-conferences. The upcoming event...

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