International Search

The No-nos of Using Online Translators when entering a Foreign Market

Translating can be one of the most challenging tasks of entering an foreign market. Online translators further hinder the process by creating inaccurate site content, keyword lists, ad copies without a user’s knowledge. This blog breaks down some of the most common mistakes associated with online translators and then offers some best practice suggestions for overcoming some of the translation challenges website owners face when they expand their business internationally.

Why Google Is Broken

Google is broken, at least it is in its regional versions. In fact, not all the updates rolled out in Google.com and English were rolled out outside of it. The lack of an EMD update, for example, is obviously the cause of many very low quality SERPs. But even Hummingbird is causing quality problems that Google probably had not foreseen.