As discussed in sessions at Growing Global 2015, learn more about localization and online conversions for international markets including lessons on language, brand and cultural nuances, use of images, selecting domains and URLs, mobile optimization, and providing local payment and shipment options.
This informative interview with Michael Korkia, senior marketing manager for Hotels.com, offers great insight for those optimizing foreign language websites and planning their marketing strategies in an international market by using Russia as an example.
Consumers behave differently in different parts of the world, learn how to respond to that and be succesfull. Here are lessons from speaking around the world, to be used in Digital.
If you’re serious about growing your business internationally, you need to consider some key factors to boost international website conversion.
International Social Media campaigns can bring many benefits to a global business, if they are managed properly. There are some basic principles you can follow to ensure all your social activity adds value to your brand.
We hear a lot of facts and figures – but which ones really matter? These are some global digital statistics worth paying attention too!
If you want to target a Chinese audience through social media, forget about Facebook and Twitter. This is a guide to the top Chinese social media platforms
Last week in the UK, you couldn’t walk into a shop without seeing a huge pile of (fairly dangerous looking) […]
Aleyda Solis takes us through the Spain & Search Marketing Update for August
Creating decent content in multiple languages is going to take time and cost money, but doing it right will bring rewards.