10 August 2015
As discussed in sessions at Growing Global 2015, learn more about localization and online conversions for international markets including lessons on language, brand and cultural nuances, use of images,...
30 June 2015
This informative interview with Michael Korkia, senior marketing manager for Hotels.com, offers great insight for those optimizing foreign language websites and planning their marketing strategies in an international market...
5 June 2015
Consumers behave differently in different parts of the world, learn how to respond to that and be succesfull. Here are lessons from speaking around the world, to be used...
27 December 2013
If you want to target a Chinese audience through social media, forget about Facebook and Twitter. This is a guide to the top Chinese social media platforms
12 November 2013
Last week in the UK, you couldn’t walk into a shop without seeing a huge pile of (fairly dangerous looking) fireworks taking centre stage, and I received a variety...
25 April 2013
Creating decent content in multiple languages is going to take time and cost money, but doing it right will bring rewards.