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Articles around International Search Summit London 2010

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Global Social Media Policies – International Search Summit

28 October 2010

Massimo Burgio spoke about global social media policies but started it off with what could get you banned from Facebook. Facebook police are active and kicking, you need to...

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Get Millions of Users in China – Lessons from 4399.com – International Search Summit

28 October 2010

Inway Ni from 4399.com, the #1 game site in China presented on what it takes to be successful in China. 4399.com is the #1 one portal for flash and...

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Baidu – The biggest search engine in China – International Search Summit

28 October 2010

The numbers: Internet Usage: Internet users in China exceeded 450 million this year. Usage of search engines is 76.3% amongst the internet population. Ecommerce is around 25%. The SEM...

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Russia , the new frontier : Yandex – International Search Summit

28 October 2010

Andy Atkins-Kruger presented on Yandex which is the number 1 in Russia. They acheived this by solving the problem with dealing with the Russian language and being first to...

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International Reputation Management – International Search Summit

28 October 2010

Mikkel deMib started session 3 off with a great quote on SERM.“Everyone has the right to free speech but that doesn’t mean everyone needs to hear it” All prospects...

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IP Addresses and GEO Targetting – International Search Summit

28 October 2010

The second session saw Kristjan Mar Hauksson from Nordic eMarketing present on IP addressing and GEOIP targeting. Studies have shown 15% – 35% of people chose to search by...

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Global SEM in an International Not-For-Profit – International Search Summit

28 October 2010

The first session at the International Search Summit was delivered by David Carralon the head of SEM at the British Council. The British council faces challenges like shrinking marketing...

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