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Articles around journalism

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The Scarcest Resource of the 21st century is human attention

Creative Content Ideas; Learning from the Professionals

2 July 2015

Generating ideas for quality content is increasingly hard to do. Sarah Kershaw shares a range of useful content tips from journalists and PR professionals.

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Recycle

Repurposing Unsuccessful HAROs

2 June 2015

HARO (Help A Reporter Out) is like a matchmaking service between marketers/PRs and journalists/bloggers. Steve Morgan explains how to re-use failed HARO requests so that your effort will not...

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All the Presidents Men

7 Things I learnt at the London School of Journalism

22 May 2013

Ben Holbrook took a journalism course and now shows you how old-school journalism tactics can be used to enhance your content marketing efforts.

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geoff-white-channel4-news

How to Pitch to Journalists

17 April 2013

We all want attention and coverage from 'real life media' they get the most attention and provide the best links. But how to get their attention?

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reporter

“What do I tell my journalism students about their future?”

28 November 2011

Journalists… SEO needs you, search needs you, and websites need you. Kate Morris explains the importance of SEO and Journalism

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