Increasingly websites are not primarily for human consumption. As user behaviour switches to screen-less interfaces, websites need to become machine-readable data sources so that your content can be used and re-purposed by the platforms that drive voice search and contextual triggers.
Google’s mission is to make the world’s information accessible and useful. But has the way it’s gone about this damaged the creation of new information? Has the content creation ecosystem been unbalanced by Google’s insatiable profit motivation? And can publishers push back against this tide?
Hummingbird and Knowledge Graph have impact on what we actually see in the front end. What is it and what is the impact? This article is part of the Five Years of SEO article series.
With every new service it launches, Google increases its stranglehold on the entire world wide web to become the definitive end destination online.
Google recently announced that users can browse restaurant menus in Google search. What does this mean for restaurants and their websites in the future?
Knowledge Graph seems fairly new and ‘not SEO-able’ but Gianluca Fiorelli shows that there is a lot you can do.
Google Hummingbird is a new direction for Google, the Knowledge Graph plays a big role but can also backfire. Like Wikipedia showed.
Google now shows how the search queries in Knowledge Graph are actually connected to your own query by hovering over the thumbnail or the query
Searching for a persons name will now show you the Google+ page of that person in the Knowlegde Graph area in the search results.
Searching by image will now also trigger Knowledge Graph information.