link building

5 Things I’ve Learnt in 2 Years in the Digital World

Having moved from a completely unrelated career teaching Classics, I joined the digital world back in 2013. I was entirely naïve to the industry at the outset, believing that Penguins and Pandas were nothing more sinister than cute animals often featured on greetings cards. During my first two years in the industry though, I have become wise to the ways of the digital world, discovering that it takes a lot of research and self-education to keep up to date with the ever moving updates and learning how to combat the challenges the industry so frequently throws at us.

From Travel to Training via Some Dodgy Links

The lines between good PR and paid link inclusions are often blurred. Claire Thompson explores the issue and provides some insights for journalists, PR and SEO professionals to keep in mind when paying for link inclusions in high profile publications.