Linkbuilding

Repurposing Unsuccessful HAROs

HARO (Help A Reporter Out) is like a matchmaking service between marketers/PRs and journalists/bloggers. Steve Morgan explains how to re-use failed HARO requests so that your effort will not go to waste.

The Third Pillar of SEO: Authority

After Technology and Relevance the third pillar of SEO is about Authority, i.e. links and mentions. In this article Barry Adams talks about your website’s ability to earn new links with great content and social media integrations.