A backlink profile accounts for the vast majority of a site’s ranking according to Google’s algorithm. Here, Alex Jones of Hallam Internet takes you through the importance of a varied link profile and runs through the elements to consider when building a diverse backlink profile.
Link Building is still the major factor for search engine rankings, however SERPs are not as clean as we would like to believe.
Gianluca Fiorelli shares words of wisdom after a recent trip to MozCon. He talks about linkbuilding, search and marketing in general.