It is more important than ever to be focusing efforts on directing the audience from offline ads to the coordinated landing pages or websites where the ad experience is continued with full details of the product or service and in full resemblance of the original offline ad. The question is: how?
The size of your agency or your client might dictate just how far you have to go to really help a site improve. Thinking like a marketer means that you have a solid understanding on USPs, audience, marketplace, competitors and think more about the end user than a search engine.
Its the mistake a lot of brands make when starting to use social media-tools: they believe that immediately success will come. Social media is not just about using social media tools. Its about how you integrate all the elements of the social media marketing mix.