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Articles around Marketing

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Customer Journey

The Customer Journey

9 December 2014

Too often the effort of understanding customer needs is being glossed over. Claire Thompson reminds us of the value of understanding the customer journey.

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getting-knowledge

How to Keep Your Knowlegde up-to-date for (almost) Free

9 October 2014

Staying up-to-date with your knowledge is not easy when you have a low budget. But there's a lot you can do to know as much as you can.

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understanding

Understanding your Audience Doesn’t Mean Do Exactly What they Say

6 October 2014

When trying to understand your audience and helping them, don't make the mistake of doing everything the audience says they want. It might backfire.

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Marketing-Strategy-POP

Friday Infographic: Make Your Marketing Strategy POP

3 October 2014

Many of us are in 'Tech'. But do we really understand how 'we' work? How we buy? Maybe not. UBM Tech asked over a 1000 tech professionals about their...

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Developing Personas - Audience - State of Digital

Case Study: Developing Personas: B2C in a B2B World

20 August 2014

Understanding your customers helps you to market to them in a way that suits them. RUssell O Sullivan explores the world of Personas.

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world-cup-trophy

Marketing Decides Who Wins the World Cup

16 June 2014

Games in the World Cup are decided by a big influence of marketing. It's not the campaigns, but the outcome of marketing that decides who wins.

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Digital-Marketing-Hotel-Advertising-info-intro

Friday Infographic: Digital Marketing Trends for Hotels in 2014

6 June 2014

What are the trends to watch out for in hotel marketing in 2014? An overview. Learn from the travel industry.

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Time Suck Vortex

Take the Suck out of Time-Sucking Tasks

2 June 2014

Arienne Holland shares 5 great ways to save time on some of the daily and necessary tasks we all do at work. Get advice based on real life experience...

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Words That Can Make You Sound Smarter

27 May 2014

Online marketers are publishers and content creators, improve your content writing skills and verbal communication by using these common words correctly

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splash!!!

5 Ways to Inspire Creativity and Originality

21 May 2014

Originality does not just happen so how do you create and inspire? Read our latest post from Kate Morris

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