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Articles around Marketing

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Michael Korkia

Global Marketing Strategy: How Hotels.com Approaches Russia

30 June 2015

This informative interview with Michael Korkia, senior marketing manager for Hotels.com, offers great insight for those optimizing foreign language websites and planning their marketing strategies in an international market...

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samsung-smart-watch

How ‘Always on’ (didn’t) Change(s) our Lives and Marketing

14 April 2015

We are 'always on' now with internet everywhere. How has “always on” changed the idea of marketing in the past few years? Bas van den Beld explores.

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inbounder

The Inbounder: What does the DNA of a Modern Day Marketer look like?

17 March 2015

What is the DNA of a modern day marketer? Rand Fishkin, Bas van den Beld, Lisa Myers, Aleyda Solis, Gianluca Fiorelli and Fernando Maciá Domene tell you what they...

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holiday-infographic-header

Friday Infographic: Holiday Shopping; the Multichannel Experience

19 December 2014

How do consumers behave, how do they spend during the holidays? This infographic helps you figure that out.

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Customer Journey

The Customer Journey

9 December 2014

Too often the effort of understanding customer needs is being glossed over. Claire Thompson reminds us of the value of understanding the customer journey.

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getting-knowledge

How to Keep Your Knowlegde up-to-date for (almost) Free

9 October 2014

Staying up-to-date with your knowledge is not easy when you have a low budget. But there's a lot you can do to know as much as you can.

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understanding

Understanding your Audience Doesn’t Mean Do Exactly What they Say

6 October 2014

When trying to understand your audience and helping them, don't make the mistake of doing everything the audience says they want. It might backfire.

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Marketing-Strategy-POP

Friday Infographic: Make Your Marketing Strategy POP

3 October 2014

Many of us are in 'Tech'. But do we really understand how 'we' work? How we buy? Maybe not. UBM Tech asked over a 1000 tech professionals about their...

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Developing Personas - Audience - State of Digital

Case Study: Developing Personas: B2C in a B2B World

20 August 2014

Understanding your customers helps you to market to them in a way that suits them. Russell O'Sullivan explores the world of Personas.

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world-cup-trophy

Marketing Decides Who Wins the World Cup

16 June 2014

Games in the World Cup are decided by a big influence of marketing. It's not the campaigns, but the outcome of marketing that decides who wins.

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