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Articles around Marketing

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Is search data the new crystal ball?

20 August 2015

As search matures, it moves from providing smart answers to our queries to using data to predict the outcomes of events. What does this mean for the future of...

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How to Get Clients Invested, Passionate and Playing to their Strengths

18 August 2015

It can be hard to get clients fully engaged with digital marketing. In this post Steve Morgan shows a few examples of how you can get clients excited and...

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Why honesty is the best policy when it comes to digital marketing

11 August 2015

How marketers need to get back to basics, using honesty and simple marketing messages to really connect with their target audience.

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The Two Reasons Most Marketing Campaigns Fail

10 August 2015

Most marketing campaigns fail. What will always decide on failure of success: how well you understand your audience and how good your end product or service really is.

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Two short years…

6 August 2015

This post details my personal digital marketing journey from graduating with a BSc Honours in Marketing, my struggle to find employment, my embarking on an adventure to set-up my...

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The biggest agency frustrations working with clients

21 July 2015

Laura explores some of the top frustrations agency bods say they face when working with clients. A two-part series on client/agency frustrations.

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Michael Korkia

Global Marketing Strategy: How Hotels.com Approaches Russia

30 June 2015

This informative interview with Michael Korkia, senior marketing manager for Hotels.com, offers great insight for those optimizing foreign language websites and planning their marketing strategies in an international market...

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How ‘Always on’ (didn’t) Change(s) our Lives and Marketing

14 April 2015

We are 'always on' now with internet everywhere. How has “always on” changed the idea of marketing in the past few years? Bas van den Beld explores.

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The Inbounder: What does the DNA of a Modern Day Marketer look like?

17 March 2015

What is the DNA of a modern day marketer? Rand Fishkin, Bas van den Beld, Lisa Myers, Aleyda Solis, Gianluca Fiorelli and Fernando Maciá Domene tell you what they...

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Friday Infographic: Holiday Shopping; the Multichannel Experience

19 December 2014

How do consumers behave, how do they spend during the holidays? This infographic helps you figure that out.

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