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Articles around Marketing

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inbounder

The Inbounder: What does the DNA of a Modern Day Marketer look like?

17 March 2015

What is the DNA of a modern day marketer? Rand Fishkin, Bas van den Beld, Lisa Myers, Aleyda Solis, Gianluca Fiorelli and Fernando Maciá Domene tell you what they...

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holiday-infographic-header

Friday Infographic: Holiday Shopping; the Multichannel Experience

19 December 2014

How do consumers behave, how do they spend during the holidays? This infographic helps you figure that out.

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Customer Journey

The Customer Journey

9 December 2014

Too often the effort of understanding customer needs is being glossed over. Claire Thompson reminds us of the value of understanding the customer journey.

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getting-knowledge

How to Keep Your Knowlegde up-to-date for (almost) Free

9 October 2014

Staying up-to-date with your knowledge is not easy when you have a low budget. But there's a lot you can do to know as much as you can.

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understanding

Understanding your Audience Doesn’t Mean Do Exactly What they Say

6 October 2014

When trying to understand your audience and helping them, don't make the mistake of doing everything the audience says they want. It might backfire.

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Marketing-Strategy-POP

Friday Infographic: Make Your Marketing Strategy POP

3 October 2014

Many of us are in 'Tech'. But do we really understand how 'we' work? How we buy? Maybe not. UBM Tech asked over a 1000 tech professionals about their...

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Developing Personas - Audience - State of Digital

Case Study: Developing Personas: B2C in a B2B World

20 August 2014

Understanding your customers helps you to market to them in a way that suits them. RUssell O Sullivan explores the world of Personas.

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world-cup-trophy

Marketing Decides Who Wins the World Cup

16 June 2014

Games in the World Cup are decided by a big influence of marketing. It's not the campaigns, but the outcome of marketing that decides who wins.

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Friday Infographic: Digital Marketing Trends for Hotels in 2014

6 June 2014

What are the trends to watch out for in hotel marketing in 2014? An overview. Learn from the travel industry.

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Time Suck Vortex

Take the Suck out of Time-Sucking Tasks

2 June 2014

Arienne Holland shares 5 great ways to save time on some of the daily and necessary tasks we all do at work. Get advice based on real life experience...

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