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Tag Archives: Marketing

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Friday Commentary: A Crossroads for Marketing - The Ethics of Neuromarketing

Friday Commentary: A Crossroads for Marketing – The Ethics of Neuromarketing

21 February 2014

Neuromarketing empowers us to influence consumer behaviour without people's awareness. Barry Adams explains why the ethical implications need considering.

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FB graph visualising friendships

The Psychology of Online Sharing – Psychological Factors & Human Motivations

17 February 2014

In the first post in a series on the psychology of online sharing, Clarissa Sajbl sets the scene with some basic psychology and social media concepts.

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big-data

First Steps to Becoming a Big Data Marketer

11 February 2014

Getting on board with big data now, means a brighter future for you tomorrow. The learning curve is steep; prepare to adapt and learn new skills.

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John Lennon Quote

How To Play It Cool for More Productive Outreach

10 February 2014

Ever met someone who’s trying way too hard to be liked? Someone who’s so desperate to fit in with the cool crowd that they end up more awkward than...

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optimise-marketing-spend_l

How to Analyse, Optimise & Automate Multi-Channel ROI Calculations

4 February 2014

Polly Pospelova from Delete shows how to analyse, optimise and automate ROI calculations by creating a universal dashboard to monitor multi-channel CPC.

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PeekInToo2

Do You Like to Peek Into Someone Else’s Life?

23 January 2014

People want to see what others are doing and share their own lives, but privacy is important. Peekinto does that and gives us new marketing possibilities

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bookshelf

30 Books That Will Make Marketers improve Their Skills

10 January 2014

Looking to improve your skills as a marketer or businessman? Here are 30 books which will help you improve your skills as a marketer.

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Photo: Domenico Stinellis / AP

The biggest PR job in 2013? How the Catholic Church did Reputation Management

8 January 2014

Within a year the Catholic Church leaders went from hated to 'Man of the Year', did they do marketing the best way possible?

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Facebook-focus

Best of 2013: No 2 – Facebook Graph Search: Marketing Opportunities and a Potential Privacy Nightmare

31 December 2013

Facebook's new Graph Search has potential for finding information about others and targeting, but also raises a lot of privacy questions at the same time

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prediction

Who Predicted 2013 Best: Mashable, Hubspot or E-Consultancy?

31 December 2013

Which sites had the best predictions early 2013 about what the digital marketing year would bring? We figured it out.

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