Sometimes you need to take a few steps back to see the bigger picture. Look at the why, the what and then the how.
Jodie Harries shows us why Pornhubs marketing activity carries on being successful, taking what can be considered a risqué brand vertical into the mainstream land of advertising, competing with the likes of Coca-Cola and McDonalds.
Podcasts can improve your knowledge quickly. An overview of 25 podcasts in the categories tactical, trends, interviews, strategical and topical specialized.
It can be difficult to know where to start when it comes to promoting an event; we’ve collated some top tips on getting your digital marketing event up and running.
As search matures, it moves from providing smart answers to our queries to using data to predict the outcomes of events. What does this mean for the future of search? Cedric Chambaz explores this in his latest article.
It can be hard to get clients fully engaged with digital marketing. In this post Steve Morgan shows a few examples of how you can get clients excited and play to their strengths.
How marketers need to get back to basics, using honesty and simple marketing messages to really connect with their target audience.
Most marketing campaigns fail. What will always decide on failure of success: how well you understand your audience and how good your end product or service really is.
This post details my personal digital marketing journey from graduating with a BSc Honours in Marketing, my struggle to find employment, my embarking on an adventure to set-up my own social media marketing business and becoming a Social Media Executive at a great digital marketing agency in Belfast, working with an innovative team of digital marketing savvy people. It details my experiences and the opportunities that have been presented to me in two short years.
Laura explores some of the top frustrations agency bods say they face when working with clients. A two-part series on client/agency frustrations.