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Articles around Marketing

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Top 5 Must Haves on a Small PPC Campaign Budget – Part 2

1 April 2014

Managing AdWords campaigns well is time consuming. Polly shares a list of things to do using Google AdWords Editor to help improve campaign performance.

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RIMC-speaker-interview-Laurent

Interview with European ambassador at Acquisio Laurent Boninfante

24 March 2014

For RIMC 2014 we talked to Laurent Boninfante of Acquisio about his job, his talk at RIMC and his expectations of Iceland

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RIMC-speaker-interview-Ajit-Sivadasan

Interview with “chief web guy at Lenovo” Ajit Sivadasan, speaker at RIMC 2014

21 March 2014

For RIMC 2014 we talked to Ajit Sivadasan of Lenovo about his job, his talk at RIMC and his expectations of Iceland

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selfie-ellen

The History of the Selfie

21 March 2014

Selfies are 'hot', but not necessarily something from the past year. Take a look at the history of the selfie.

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Traditional Marketing vs Internet Marketing: What works better?

14 March 2014

What has a better ROI: putting and ad on TV (traditional marketing) or putting it on YouTube (Internet Marketing)? An analysis.

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iDoneThis word cloud

3 New Tools To Help Marketers Battle Information Overload

10 March 2014

Arienne Holland reviews three new tools to help stay focused & productive, even on a 24/7 cycle.

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Top 5 must have’s on a small PPC budget

Top 5 Must Haves on a Small PPC Campaign Budget

3 March 2014

Managing AdWords campaigns well is time consuming, but here is a list of things you should do even on a small budget. Eliminate ineffective keywords and ad groups This...

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whatsapp generation

What a Marketer must Understand from the Acquisition of WhatsApp

28 February 2014

Facebook strategically needed to be there where its former (and future) audience was going, apart setting the base for a further expansion in the emerging and rising economies, and...

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Friday Commentary: A Crossroads for Marketing – The Ethics of Neuromarketing

21 February 2014

Neuromarketing empowers us to influence consumer behaviour without people's awareness. Barry Adams explains why the ethical implications need considering.

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FB graph visualising friendships

The Psychology of Online Sharing – Psychological Factors & Human Motivations

17 February 2014

In the first post in a series on the psychology of online sharing, Clarissa Sajbl sets the scene with some basic psychology and social media concepts.

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