Marketing

Two short years…

This post details my personal digital marketing journey from graduating with a BSc Honours in Marketing, my struggle to find employment, my embarking on an adventure to set-up my own social media marketing business and becoming a Social Media Executive at a great digital marketing agency in Belfast, working with an innovative team of digital marketing savvy people. It details my experiences and the opportunities that have been presented to me in two short years.

The Customer Journey

Too often the effort of understanding customer needs is being glossed over. Claire Thompson reminds us of the value of understanding the customer journey.