This informative interview with Michael Korkia, senior marketing manager for Hotels.com, offers great insight for those optimizing foreign language websites and planning their marketing strategies in an international market by using Russia as an example.
We are ‘always on’ now with internet everywhere. How has “always on” changed the idea of marketing in the past few years? Bas van den Beld explores.
What is the DNA of a modern day marketer? Rand Fishkin, Bas van den Beld, Lisa Myers, Aleyda Solis, Gianluca Fiorelli and Fernando Maciá Domene tell you what they think.
How do consumers behave, how do they spend during the holidays? This infographic helps you figure that out.
Too often the effort of understanding customer needs is being glossed over. Claire Thompson reminds us of the value of understanding the customer journey.
Staying up-to-date with your knowledge is not easy when you have a low budget. But there’s a lot you can do to know as much as you can.
When trying to understand your audience and helping them, don’t make the mistake of doing everything the audience says they want. It might backfire.
Many of us are in ‘Tech’. But do we really understand how ‘we’ work? How we buy? Maybe not. UBM Tech asked over a 1000 tech professionals about their preferences and came up with this infographic.
Understanding your customers helps you to market to them in a way that suits them. Russell O’Sullivan explores the world of Personas.
Games in the World Cup are decided by a big influence of marketing. It’s not the campaigns, but the outcome of marketing that decides who wins.