Most marketing campaigns fail. What will always decide on failure of success: how well you understand your audience and how good your end product or service really is.
This post details my personal digital marketing journey from graduating with a BSc Honours in Marketing, my struggle to find employment, my embarking on an adventure to set-up my own social media marketing business and becoming a Social Media Executive at a great digital marketing agency in Belfast, working with an innovative team of digital marketing savvy people. It details my experiences and the opportunities that have been presented to me in two short years.
Laura explores some of the top frustrations agency bods say they face when working with clients. A two-part series on client/agency frustrations.
This informative interview with Michael Korkia, senior marketing manager for Hotels.com, offers great insight for those optimizing foreign language websites and planning their marketing strategies in an international market by using Russia as an example.
We are ‘always on’ now with internet everywhere. How has “always on” changed the idea of marketing in the past few years? Bas van den Beld explores.
What is the DNA of a modern day marketer? Rand Fishkin, Bas van den Beld, Lisa Myers, Aleyda Solis, Gianluca Fiorelli and Fernando Maciá Domene tell you what they think.
How do consumers behave, how do they spend during the holidays? This infographic helps you figure that out.
Too often the effort of understanding customer needs is being glossed over. Claire Thompson reminds us of the value of understanding the customer journey.
Staying up-to-date with your knowledge is not easy when you have a low budget. But there’s a lot you can do to know as much as you can.
When trying to understand your audience and helping them, don’t make the mistake of doing everything the audience says they want. It might backfire.