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Articles around media

Media Lens

The content placement pitch: back to basics

22 April 2014

Claire Thompson takes us back to basics on the art of 'pitching' content to the media, bloggers and webmasters.

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Death of Platform, Birth of Brand

#adtechANZ: The Death of Platform – The Birth of Brand

18 March 2014

Annabel Hodges covers Helen Kellie's talk on building your brand around your audience at Ad:Tech Sydney

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On Avoiding Penalties and Increasing Conversions

23 May 2013

A cheat`s guide to avoiding algorithmic penalties and increasing conversions by setting sights a little higher.

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Mark Zuckerberg vs Rupert Murdoch: The Battle

10 May 2013

Mark Zuckerberg is 'new money' and Rupert Murdoch is 'old money'. They both earned the money themselves, but with different types of media. How they compare

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Google’s superbowl ad: becoming part of the big boys?

8 February 2010

Danny Sullivan named his post at Searchengineland "Hell Freezes Over: Google Airs TV Ad During Super Bowl" and indeed it was a shocker when last week during the Super...

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