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Articles around movies


A marketer’s tribute to Christopher Nolan

12 February 2015

What can we learn from the movies? Gianluca Fiorelli talks about Christopher Nolan - how his films have inspired him and what we can learn from them as brands...

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Five Movies Every Marketer Should Watch

1 November 2013

The Joneses, Thank you for smoking, Moneyball, Jobs, What Women Want, all movies which have valuable lessons for marketers in them.

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The Hobbit

Pre-Launch and the Marketing of Suspense: The Hobbit History Case

13 December 2012

The movie "The Hobbit" as a very good example of how suspense and pre-launch marketing can build succes. Gianluca Fiorelli explains.

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