Wayne Denner looks how AIG is offering underwriting insurance to companies which will allow them insurance protection against the risks of social media and other online crisis. Wayne shares advice on setting up an organisational training program around online reputation.
Online Reputation is fast becoming the currency or revenue of many businesses. What is being said about your small business, large corporation or public sector organisation online, via social media and other review based websites has a real impact on trust, credibility and even your bottom line.
Twitter and search giant Google have struck a deal to start making users tweets available in Google search results. Will this impact online reputations? Wayne Denner walks through how it could affect your Online Reputation and how it could go wrong.
In a world of user-generated content, a bad review can be a serious blow to your reputation. Wayne Denner explains how to handle negative customer reviews and how it can actually be a good thing for your business.
When it comes to reputation management it’s easy to get lost in detail. Instead help organisations channel their digital profile into a stronger reputation.
Gone are the days when organisations were able to hide behind their PR teams, everything is instant. What challenges does that imply for us?
Is reputation management really just shady business and spam, or can it actually be really great SEM?
A scrutinizing look at the areas of opportunity they are still missing out, and some of the failures in the current sale of the Hoxton hotel
It takes years to build up and seconds to brake down: your online reputation, or your “e-reputation” as some say. […]
Managing your online reputation was one of the sessions I was looking to most for this conference, with Rhea Drysdale […]