Pete Campbell provides examples of how brands are building open data APIs as part of their strategy to secure natural visibility across third-party apps.
According to Pete Campbell, the future of SEO will revolve around advising brands on their open data strategy via apps that leverage open data through API’s.
As search matures, it moves from providing smart answers to our queries to using data to predict the outcomes of events. What does this mean for the future of search? Cedric Chambaz explores this in his latest article.