How do you go about getting influencers actively interested in your outreach campaign before it starts? Hannah shares her findings here.
Hannah Butcher explores the reasons that bloggers will avoid your both your email and working with the brand you are representing.
When thinking of selling a story, always think about what imagery will look the best and what imagery does that website favour, a little research when building your press list will help with this! Jodie Harris takes a look at the different types of imagery that you should use.
There are many tools for outreach. James Crawford looks at two that his company use for media relations and blogger engagement; Buzzstream and Gorkana
When you want to understand who you are targeting, these three tools might help you out!
Blogger outreach has been one of those tricky tactics that PRs and SEOs mostly get wrong. They understand that bloggers are a very influential bunch and that they are slowly taking over magazine readership figures. What most PRs seem to easily forget is that the reason why bloggers and internet figures are so influential is because they are highly opinionated individuals who enjoy disseminating their personal views!
Claire Thompson takes us back to basics on the art of ‘pitching’ content to the media, bloggers and webmasters.
Ever met someone who’s trying way too hard to be liked? Someone who’s so desperate to fit in with the […]
We all want attention and coverage from ‘real life media’ they get the most attention and provide the best links. But how to get their attention?