outreach

Why Your Imagery is Affecting Your Digital PR Results

When thinking of selling a story, always think about what imagery will look the best and what imagery does that website favour, a little research when building your press list will help with this! Jodie Harris takes a look at the different types of imagery that you should use.

The Dos and Don’ts When Speaking to a Blogger

Blogger outreach has been one of those tricky tactics that PRs and SEOs mostly get wrong. They understand that bloggers are a very influential bunch and that they are slowly taking over magazine readership figures. What most PRs seem to easily forget is that the reason why bloggers and internet figures are so influential is because they are highly opinionated individuals who enjoy disseminating their personal views!