Got the basics of audience targeting in your paid media campaigns sorted? Take things to the next level with these expert hacks and tricks from Arianne Donoghue.
Keywords are losing importance for targeting paid media, while audiences are increasingly valuable. How do you get started with Audience data? Find out how to use the most common platforms to uncover audience insights and apply these in your campaigns in this epic guide from Arianne Donoghue.
In this post we explore 10 ways that businesses who have a local presence can start to capitalise on paid media to help promote their business.