Content marketing isn’t primarily about SEO, social media, branding or PR goals – it should be about the audience.
There have been to many updates from people about how they ran, cycled, climbed, swam, or pogo hopped a certain distance
If you put yourself in the buyers’ shoes then you really would know what to say, when to say is and most importantly how to explain it.
Digital Marketers have a lot of decisions to make. They know what they are doing, but what kind of channels should they pick?
A few scenarios where missing a piece of the localisation process, could, and in most cases would, result in failure.
Until you have worked in a few different client side roles, you will not really begin appreciate the complexity of being a client.
Some interesting perspectives on pitching: what you should and shouldn’t do from a client perspective as well as an agency.