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Articles around persuasion

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Behavioural Economics

Applying Behavioural Economics to Digital Marketing

30 May 2013

Behavioural economics is a powerful field of study that can teach digital marketers a lot about optimising online experiences for customers and prospects.

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Conversion Conference London 2012

Pay Attention: Understanding How Your Customers’ Brain Work #ConvCon

28 November 2012

Stephen Pavlovich and Gerben Langendijk help us to understanding how our customers' brains work. State of Search cover the Conversion Conference 2012.

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