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Articles around PPC

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Gmail Ads

The Adoption of Gmail Sponsored Promotions (GSPs)

28 January 2016

A look into how the take up of Gmail Sponsored Promotions has been slower than other products. This post includes a short survey and some GSP strategies too.

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What makes Paid Search so damn sexy?

14 January 2016

In a world where social, video and display have obvious appeal, paid search can appear dull. But what do you see when you look below the surface? Cedric Chambaz...

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Christmas

Is your business ready for #BlackFriday?

11 November 2015

The Christmas season is always crazy for retail businesses. Is your business ready? Let's look at a few PPC tactics to help you make the most out of it.

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7 AdWords Customer Match Strategies

21 October 2015

Customer Match in AdWords allows you to target people by their email address. This post looks at 7 strategies for using this new feature.

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Relationships

How can you market a business when you don’t know everything?

17 August 2015

7 ways to help you understand the business you are marketing in order to drive greater results and ROI.

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Graphs

Understanding AdWords Dimensions Reporting

15 July 2015

A deep dive into all the different reports that sit within the AdWords Dimensions tab: Why they are there and how to use them.

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the end

Is it the end of PPC accounts as we know them?

2 March 2015

Adwords has seen huge changes in the last few years with the onset of Enhanced Campaigns and changes to our understanding of Quality Score. Is there more change on...

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Shopping!

Paid Search Tips For Winning at eCommerce

26 February 2015

Paid Search (PPC) is a great source of eCommerce business. In this article Laura Phillips looks at tips to help you quickly and effectively improve your conversion rate.

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PPC Masters

PPC Masters Conference

10 February 2015

Are you working in PPC and want tips on how to run the best campaign? Register for PPC Masters in Berlin to attend the conference and meet PPC professionals.

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Supercharge your Adwords Ads with Ad Customizers

1 December 2014

Get the most from your Adwords ad text this holiday season with Ad Customizers.

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