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Articles around PPC

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Is it the end of PPC accounts as we know them?

2 March 2015

Adwords has seen huge changes in the last few years with the onset of Enhanced Campaigns and changes to our understanding of Quality Score. Is there more change on...

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Shopping!

Paid Search Tips For Winning at eCommerce

26 February 2015

Paid Search (PPC) is a great source of eCommerce business. In this article Laura Phillips looks at tips to help you quickly and effectively improve your conversion rate.

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PPC Masters

PPC Masters Conference

10 February 2015

Are you working in PPC and want tips on how to run the best campaign? Register for PPC Masters in Berlin to attend the conference and meet PPC professionals.

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Supercharge your Adwords Ads with Ad Customizers

1 December 2014

Get the most from your Adwords ad text this holiday season with Ad Customizers.

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Is Adwords a ranking factor in Google Search?

15 September 2014

In recent days, the myth has gained new impetus because of a Google patent, in which abstract states: Systems and methods for improving on search rankings using advertising data...

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shopping

Google Shopping Optimisation Tips

1 September 2014

With the migration over to Google Shopping campaigns underway, Arianne Donoghue provides some tips on how to optimise them for the best return.

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Google

The End of Exact Match Keywords: What Does It All Mean?

15 August 2014

Google announced that exact match keywords are changing and we look at how this will affect advertisers.

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Super CMO

Everything a CMO Must Know About the Digital Marketing Landscape

8 July 2014

It can be very hard to bring classic marketing CMOs on board with digital marketing. Here are some aspects of digital marketing that you can use to create buy-in...

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5 Reasons to Try Facebook Advertising for the First Time

4 June 2014

Not tried Facebook Advertising Yet? Here are handy 5 tips to get you started...

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PPC Masters Welcome to Upload

Top PPC Tips from PPC Masters

29 May 2014

Thomas Hertkorn covered the first PPC event which took place in Hamburg, Germany. Read his key tips and takeaways from one of the largest PPC dedicated conferences.

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