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Articles around PPC

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10 Local Paid Media Marketing Ideas

31 August 2016

In this post we explore 10 ways that businesses who have a local presence can start to capitalise on paid media to help promote their business.

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Achieving an effective PPC account structure. Art or Science?

22 August 2016

Setting the structure of an AdWords account can be tricky. Gianpaolo shares an example for the clothing industry which could give you more than one practical hint.

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AdWords targets SMS growth with new ‘click to message’ feature

26 May 2016

Investigating the brand new AdWords click to message feature. See how the latest SMS integration can help to boost your PPC engagement and user experience.

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AdWords self-optimizing accounts demystified

30 March 2016

AdWords is clearly moving towards higher automated and keyword-less accounts, even if a full automatic long-lasting optimization is still yet to come. It is already possible to create...

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Facebook Canvas Ads

Everything You Need to Know About Facebook Canvas Ads

16 March 2016

Back in October 2015, Facebook announced it was testing a shiny new ad unit called Canvas ads. Those tests must have gone well, because Facebook Canvas ads are now...

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Gmail Ads Survey Results - State of Digital

Survey Results: The Adoption of Gmail Sponsored Promotions (GSPs)

9 March 2016

The results from The Adoption of Gmail Sponsored Promotion Ads survey that we ran on State of Digital at the start of 2016.

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Could there be a new generator in the electric world of search?

25 February 2016

Search is like electricity, In what way? Cedric Chambaz talks to us about some of the developments in search technology.

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Facebook Ads for Ecommerce

How to Win at Facebook Ads for Ecommerce

17 February 2016

Facebook ads are also an invaluable format for ecommerce campaigns. A recent Facebook ads campaign we ran for a well known high-street retailer generated an ROI of over 300%*...

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Gmail Ads

The Adoption of Gmail Sponsored Promotions (GSPs)

28 January 2016

A look into how the take up of Gmail Sponsored Promotions has been slower than other products. This post includes a short survey and some GSP strategies too.

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What makes Paid Search so damn sexy?

14 January 2016

In a world where social, video and display have obvious appeal, paid search can appear dull. But what do you see when you look below the surface? Cedric Chambaz...

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