As a hotel working with OTAs it can be tricky finding the balance between that relationship and running your own PPC campaigns. Here’s how to earn back bookings in an actionable post from Tara West.
The key takeaways of PPC and CRO sessions from the last ADworld Experience conference by Karl Gilis (3rd most influential CRO expert according to PPCHero), David Walker (Segmatic), Marketa Kabatova (uLab) and Samantha Noble (2016 UK Search Personality), who held the most voted seminars and case stories of the event.
In London the very first Searchelite conference took place. With a diverse range of topics. From management to PPC, to technical SEO. Find a summary here.
Keywords are losing importance for targeting paid media, while audiences are increasingly valuable. How do you get started with Audience data? Find out how to use the most common platforms to uncover audience insights and apply these in your campaigns in this epic guide from Arianne Donoghue.
Is billing by time damaging your agency? In this post you’ll discover the limitations of billing by time, and get advice on switching to value-based billing.
Gianpaolo Lorusso has attended a number of key PPC conferences in 2016 and gives an overview of some of the ones he attended.
Tara West goes through the Facebook Audience Network and helps you to understand whether it is right for you and your clients.
In this post we explore 10 ways that businesses who have a local presence can start to capitalise on paid media to help promote their business.
Setting the structure of an AdWords account can be tricky. Gianpaolo shares an example for the clothing industry which could give you more than one practical hint.
Investigating the brand new AdWords click to message feature. See how the latest SMS integration can help to boost your PPC engagement and user experience.