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Articles around PPC

7 COMMENTS
Google

The End of Exact Match Keywords: What Does It All Mean?

15 August 2014

Google announced that exact match keywords are changing and we look at how this will affect advertisers.

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8 COMMENTS
Super CMO

Everything a CMO Must Know About the Digital Marketing Landscape

8 July 2014

It can be very hard to bring classic marketing CMOs on board with digital marketing. Here are some aspects of digital marketing that you can use to create buy-in...

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facebook

5 Reasons to Try Facebook Advertising for the First Time

4 June 2014

Not tried Facebook Advertising Yet? Here are handy 5 tips to get you started...

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PPC Masters Welcome to Upload

Top PPC Tips from PPC Masters

29 May 2014

Thomas Hertkorn covered the first PPC event which took place in Hamburg, Germany. Read his key tips and takeaways from one of the largest PPC dedicated conferences.

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ONE COMMENT
SMX London

SEO and PPC Lessons Learnt at SMX London 2014

13 May 2014

Day one of SMX London has concluded and the State of Digital team have been there in full force capturing all the top lessons, tips and tactics from both...

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5 COMMENTS
keep calm

Dealing with PPC “not provided”

8 May 2014

"Not provided" has come to PPC. Find out what this means for your campaigns and how to mitigate any loss of data.

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ONE COMMENT
qualtiy-score-tracker

Top 3 Scripts for Adwords Account Automation

8 April 2014

Adwords Scripts can save you time, money and effort so why not try these 3 simple free scripts on your own campaign?

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ONE COMMENT
adwords_and_mac2

Top 5 Must Haves on a Small PPC Campaign Budget – Part 2

1 April 2014

Managing AdWords campaigns well is time consuming. Polly shares a list of things to do using Google AdWords Editor to help improve campaign performance.

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RIMC Hilton Logo

Assembling a Custom PPC Management Solution – Hilton Worldwide & Acquisio #RIMC14

28 March 2014

What do you do when you have tried the usual Media Agency / PPC platform combination and you are still left wanting more? If you are Hilton, you go,...

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2 COMMENTS
pivot-data

An Introduction to Pivot Tables for PPC Analysis

12 March 2014

Pivot Tables are very usefyl. This article by Jackie Hole describes how to use Pivot Tables to analyze PPC Data to get optimum return for your budget.

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