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Articles around PPC

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Christmas

Is your business ready for #BlackFriday?

11 November 2015

The Christmas season is always crazy for retail businesses. Is your business ready? Let's look at a few PPC tactics to help you make the most out of it.

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7 AdWords Customer Match Strategies

21 October 2015

Customer Match in AdWords allows you to target people by their email address. This post looks at 7 strategies for using this new feature.

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Relationships

How can you market a business when you don’t know everything?

17 August 2015

7 ways to help you understand the business you are marketing in order to drive greater results and ROI.

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Graphs

Understanding AdWords Dimensions Reporting

15 July 2015

A deep dive into all the different reports that sit within the AdWords Dimensions tab: Why they are there and how to use them.

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the end

Is it the end of PPC accounts as we know them?

2 March 2015

Adwords has seen huge changes in the last few years with the onset of Enhanced Campaigns and changes to our understanding of Quality Score. Is there more change on...

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Shopping!

Paid Search Tips For Winning at eCommerce

26 February 2015

Paid Search (PPC) is a great source of eCommerce business. In this article Laura Phillips looks at tips to help you quickly and effectively improve your conversion rate.

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PPC Masters

PPC Masters Conference

10 February 2015

Are you working in PPC and want tips on how to run the best campaign? Register for PPC Masters in Berlin to attend the conference and meet PPC professionals.

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keep-calm-and-customise-it-1

Supercharge your Adwords Ads with Ad Customizers

1 December 2014

Get the most from your Adwords ad text this holiday season with Ad Customizers.

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Adwords WTF Picard meme

Is Adwords a ranking factor in Google Search?

15 September 2014

In recent days, the myth has gained new impetus because of a Google patent, in which abstract states: Systems and methods for improving on search rankings using advertising data...

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shopping

Google Shopping Optimisation Tips

1 September 2014

With the migration over to Google Shopping campaigns underway, Arianne Donoghue provides some tips on how to optimise them for the best return.

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