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Articles around PPC

ONE COMMENT
SMX London

SEO and PPC Lessons Learnt at SMX London 2014

13 May 2014

Day one of SMX London has concluded and the State of Digital team have been there in full force capturing all the top lessons, tips and tactics from both...

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keep calm

Dealing with PPC “not provided”

8 May 2014

"Not provided" has come to PPC. Find out what this means for your campaigns and how to mitigate any loss of data.

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qualtiy-score-tracker

Top 3 Scripts for Adwords Account Automation

8 April 2014

Adwords Scripts can save you time, money and effort so why not try these 3 simple free scripts on your own campaign?

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adwords_and_mac2

Top 5 Must Haves on a Small PPC Campaign Budget – Part 2

1 April 2014

Managing AdWords campaigns well is time consuming. Polly shares a list of things to do using Google AdWords Editor to help improve campaign performance.

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RIMC Hilton Logo

Assembling a Custom PPC Management Solution – Hilton Worldwide & Acquisio #RIMC14

28 March 2014

What do you do when you have tried the usual Media Agency / PPC platform combination and you are still left wanting more? If you are Hilton, you go,...

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pivot-data

An Introduction to Pivot Tables for PPC Analysis

12 March 2014

Pivot Tables are very usefyl. This article by Jackie Hole describes how to use Pivot Tables to analyze PPC Data to get optimum return for your budget.

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google-adwords-ad-extensions

A few Adwords Extensions here, a few Adwords Extensions There

4 March 2014

A walk through some of the extensions available to you via Google AdWords. With these extensions you can push out more relevant information per impression.

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Top 5 must have’s on a small PPC budget

Top 5 Must Haves on a Small PPC Campaign Budget

3 March 2014

Managing AdWords campaigns well is time consuming, but here is a list of things you should do even on a small budget. Eliminate ineffective keywords and ad groups This...

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Paid Search Analytics SES London

SES London Day 2 – Paid Search Analytics and Multi Touch Attribution Analysis #SESLon

19 February 2014

Krystian recaps the the PPC analytics session of Day 3 SES London. Yehoshua Coren and Sam Noble talk about connecting reporting abilities of AdWords and Analytics to gain...

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SEM Power Tools - SESlon

SES London Day 2 – SEM Power Tools Set: SEO & PPC #SESLon

13 February 2014

More coverage of SES London 2014, where Russell O'Sullivan summarises a session with Richard Baxter and Jasmin Aherns about the right tools for SEO and PPC.

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