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Articles around PPC

2 COMMENTS
Top 5 must have’s on a small PPC budget

Top 5 Must Haves on a Small PPC Campaign Budget

3 March 2014

Managing AdWords campaigns well is time consuming, but here is a list of things you should do even on a small budget. Eliminate ineffective keywords and ad groups This...

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Paid Search Analytics SES London

SES London Day 2 – Paid Search Analytics and Multi Touch Attribution Analysis #SESLon

19 February 2014

Krystian recaps the the PPC analytics session of Day 3 SES London. Yehoshua Coren and Sam Noble talk about connecting reporting abilities of AdWords and Analytics to gain...

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SEM Power Tools - SESlon

SES London Day 2 – SEM Power Tools Set: SEO & PPC #SESLon

13 February 2014

More coverage of SES London 2014, where Russell O'Sullivan summarises a session with Richard Baxter and Jasmin Aherns about the right tools for SEO and PPC.

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ppc-wish-list-2014

My AdWords wish list for 2014

4 February 2014

Many AdWords professionals spend a lot of time navigating the interface. In this post Haukur Jarl lists five wishes that would make AdWords easier to use.

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biddable-world-2014

Tentative Steps into Twitter Advertising #BiddableWorld

27 January 2014

If you want to start paid Twitter Advertising but don't know where to start - this post is for you from Biddable World 2014

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featured-script

A Beginners Guide to Adwords Scripts

13 January 2014

Jackie Hole presents A Beginner's Guide to Adwords Scripts, with a introduction into getting the most of them for non coders.

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better-adwords-account-structure

How to Improve Your AdWords Account Structure

7 January 2014

In his article, Haukur Jarl walks you through various ways you can structure your AdWords accounts with the aim of increasing your overall PPC performance.

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15 COMMENTS
Featured

Best of 2013: No 6 – Remarketing with Google Analytics and AdWords

30 December 2013

This post gives readers 15 tips for improving the performance and management of remarketing campaigns using Google AdWords and Google Analytics.

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searchawards-trophee

2014: Are you Winning an Award in Iceland?

18 December 2013

EU Search Awards - Will you be Winning in Iceland?

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3 COMMENTS
Google AdWords Auction Insights

How can you track competitors PPC spend?

5 November 2013

Businesses are always keen to know how much their competitors are spending, especially on PPC campaigns. Polly Pospelova looks at a few research options.

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