In this post we explore 10 ways that businesses who have a local presence can start to capitalise on paid media to help promote their business.
Setting the structure of an AdWords account can be tricky. Gianpaolo shares an example for the clothing industry which could give you more than one practical hint.
Investigating the brand new AdWords click to message feature. See how the latest SMS integration can help to boost your PPC engagement and user experience.
AdWords is clearly moving towards higher automated and keyword-less accounts, even if a full automatic long-lasting optimization is still yet to come. It is already possible to create campaigns automatically reacting to competitors’ activities and keeping high performances without manual changes. This post looks at some examples of this.
Back in October 2015, Facebook announced it was testing a shiny new ad unit called Canvas ads. Those tests must […]
The results from The Adoption of Gmail Sponsored Promotion Ads survey that we ran on State of Digital at the start of 2016.
Search is like electricity, In what way? Cedric Chambaz talks to us about some of the developments in search technology.
Facebook ads are also an invaluable format for ecommerce campaigns. A recent Facebook ads campaign we ran for a well known high-street retailer generated an ROI of over 300%* based on online sales alone. Tara West gives 10 top tips on winning at Faacebook ads.
A look into how the take up of Gmail Sponsored Promotions has been slower than other products. This post includes a short survey and some GSP strategies too.
In a world where social, video and display have obvious appeal, paid search can appear dull. But what do you see when you look below the surface? Cedric Chambaz tells us why he thinks paid search is as sexy as hell.