AdWords is clearly moving towards higher automated and keyword-less accounts, even if a full automatic long-lasting optimization is still yet to come. It is already possible to create campaigns automatically reacting to competitors’ activities and keeping high performances without manual changes. This post looks at some examples of this.
Back in October 2015, Facebook announced it was testing a shiny new ad unit called Canvas ads. Those tests must […]
The results from The Adoption of Gmail Sponsored Promotion Ads survey that we ran on State of Digital at the start of 2016.
Search is like electricity, In what way? Cedric Chambaz talks to us about some of the developments in search technology.
Facebook ads are also an invaluable format for ecommerce campaigns. A recent Facebook ads campaign we ran for a well known high-street retailer generated an ROI of over 300%* based on online sales alone. Tara West gives 10 top tips on winning at Faacebook ads.
A look into how the take up of Gmail Sponsored Promotions has been slower than other products. This post includes a short survey and some GSP strategies too.
In a world where social, video and display have obvious appeal, paid search can appear dull. But what do you see when you look below the surface? Cedric Chambaz tells us why he thinks paid search is as sexy as hell.
The Christmas season is always crazy for retail businesses. Is your business ready? Let’s look at a few PPC tactics to help you make the most out of it.
Customer Match in AdWords allows you to target people by their email address. This post looks at 7 strategies for using this new feature.
7 ways to help you understand the business you are marketing in order to drive greater results and ROI.