In a world where social, video and display have obvious appeal, paid search can appear dull. But what do you see when you look below the surface? Cedric Chambaz tells us why he thinks paid search is as sexy as hell.
The Christmas season is always crazy for retail businesses. Is your business ready? Let’s look at a few PPC tactics to help you make the most out of it.
Customer Match in AdWords allows you to target people by their email address. This post looks at 7 strategies for using this new feature.
7 ways to help you understand the business you are marketing in order to drive greater results and ROI.
A deep dive into all the different reports that sit within the AdWords Dimensions tab: Why they are there and how to use them.
Adwords has seen huge changes in the last few years with the onset of Enhanced Campaigns and changes to our understanding of Quality Score. Is there more change on the horizon? Arianne Donoghue discusses if it’s the end of PPC accounts as we know them.
Paid Search (PPC) is a great source of eCommerce business. In this article Laura Phillips looks at tips to help you quickly and effectively improve your conversion rate.
Are you working in PPC and want tips on how to run the best campaign? Register for PPC Masters in Berlin to attend the conference and meet PPC professionals.
Get the most from your Adwords ad text this holiday season with Ad Customizers.
In recent days, the myth has gained new impetus because of a Google patent, in which abstract states: Systems and methods for improving on search rankings using advertising data are disclosed.
Many, including some dear friends and very skilled SEOs, wanted to see in this patent the definitive proof that Google also uses Adwords as a ranking factor.