Google announced that exact match keywords are changing and we look at how this will affect advertisers.
It can be very hard to bring classic marketing CMOs on board with digital marketing. Here are some aspects of digital marketing that you can use to create buy-in from CMOs.
Not tried Facebook Advertising Yet? Here are handy 5 tips to get you started…
Thomas Hertkorn covered the first PPC event which took place in Hamburg, Germany. Read his key tips and takeaways from one of the largest PPC dedicated conferences.
Day one of SMX London has concluded and the State of Digital team have been there in full force capturing […]
“Not provided” has come to PPC. Find out what this means for your campaigns and how to mitigate any loss of data.
Adwords Scripts can save you time, money and effort so why not try these 3 simple free scripts on your own campaign?
Managing AdWords campaigns well is time consuming. Polly shares a list of things to do using Google AdWords Editor to help improve campaign performance.
What do you do when you have tried the usual Media Agency / PPC platform combination and you are still left wanting more? If you are Hilton, you go, identify partners and put together a winning solution that addresses perfectly your needs using the right people and customising Technology to your requirements with flexible partners such as Acquisio.
Pivot Tables are very usefyl. This article by Jackie Hole describes how to use Pivot Tables to analyze PPC Data to get optimum return for your budget.