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Tag Archives: PPC

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Alternative Platforms to Salesforce for Google AdWords

10 April 2013

In 2013, Salesforce pulled the plug on Salesforce for Google AdWords. We look at alternative platforms for you to use.

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Maybe The “New” Adwords Doesn’t Really Make Life Easier

7 February 2013

Google announced new ways of working with Adwords which should make life easier, but does it really make life easier? Maybe not.

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How to Target the Nordic Consumer

15 January 2013

How do you target the Nordic consumer through search and social? Agnete Tøien Pedersen takes you through it.

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Last Minute Tips to Increase your Paid Search Marketing Performance this Christmas!

20 December 2012

There is still time to maximise performance of your e-commerce site this Christmas by improving your Paid Search marketing.

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A Guide to all the Google AdWords PPC Settings

19 December 2012

An in-depth guide into the various settings within Google AdWords, what they are and how to use them.

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Remarketing with Google Analytics – Building Targeted Audiences

4 December 2012

Getting started with remarketing in Google Analytics is relatively simple but knowing what lists and audiences to build is where it can get confusing. In this post, I have...

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The new Formula for PPC

16 November 2012

PPC is changing so it is time for a new approach? How about this one?

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9 Paid Search Tips To Optimise For Holiday Seasons

7 November 2012

9 practical and actionable tips to prepare your Adwords campaigns for the festive Christmas season

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Google AdWords and Keyword Match Types; Introduction and Best Practices

6 November 2012

keyword match types offer advertisers the possibility to create huge, broad campaigns which drive a lot of impressions and clicks. A closer look at these Keyword Match Types by...

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Google Analytics and Google AdWords – The Ideal Partnership

24 October 2012

Sometimes using the Google AdWords reporting alone is just not enough. In this post I have looked at various reports in Google Analytics that all advertisers should be using...

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