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Articles around PPC

4 COMMENTS
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Remarketing with Google Analytics – Building Targeted Audiences

4 December 2012

Getting started with remarketing in Google Analytics is relatively simple but knowing what lists and audiences to build is where it can get confusing. In this post, I have...

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5 COMMENTS

The new Formula for PPC

16 November 2012

PPC is changing so it is time for a new approach? How about this one?

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ONE COMMENT
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9 Paid Search Tips To Optimise For Holiday Seasons

7 November 2012

9 practical and actionable tips to prepare your Adwords campaigns for the festive Christmas season

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2 COMMENTS
seo

Google AdWords and Keyword Match Types; Introduction and Best Practices

6 November 2012

keyword match types offer advertisers the possibility to create huge, broad campaigns which drive a lot of impressions and clicks. A closer look at these Keyword Match Types by...

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4 COMMENTS
Cats

Google Analytics and Google AdWords – The Ideal Partnership

24 October 2012

Sometimes using the Google AdWords reporting alone is just not enough. In this post I have looked at various reports in Google Analytics that all advertisers should be using...

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10 COMMENTS
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PPC advice from a SEO expert

23 October 2012

How can a SEO geek bring your PPC campaign to a higher level? Read our PPC advice from a SEO expert.

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New Data Points to Healthy Paid Search Market

15 October 2012

research shows that search marketers have many reasons to be positive: global paid search budgets have been rising with a growth rate of 24% YoY

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Adwords

AdWords Enhanced Sitelinks Rolling Out Globally for Advertisers

20 September 2012

Google AdWords Enhanced Sitelinks are Rolling Out Globally for Advertisers. By optimising your account to enable enhanced sitelinks, you can expect to see a significant increase in CTR.

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11 COMMENTS
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Google Launches UK Insurance Comparison Ads

10 September 2012

Google announce the launch of their new UK Insurance Comparison ads tool.

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4 COMMENTS
Google Spy

Google’s “racial profiling” issue hints at invasive ad targeting

5 September 2012

Google is accused of using racial profiling in Gmail's ad targeting. With access to so much data, Google is likely to know a lot more than just your race.

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