4 December 2012
Getting started with remarketing in Google Analytics is relatively simple but knowing what lists and audiences to build is where it can get confusing. In this post, I have...
7 November 2012
9 practical and actionable tips to prepare your Adwords campaigns for the festive Christmas season
6 November 2012
keyword match types offer advertisers the possibility to create huge, broad campaigns which drive a lot of impressions and clicks. A closer look at these Keyword Match Types by...
24 October 2012
Sometimes using the Google AdWords reporting alone is just not enough. In this post I have looked at various reports in Google Analytics that all advertisers should be using...
20 September 2012
Google AdWords Enhanced Sitelinks are Rolling Out Globally for Advertisers. By optimising your account to enable enhanced sitelinks, you can expect to see a significant increase in CTR.
5 September 2012
Google is accused of using racial profiling in Gmail's ad targeting. With access to so much data, Google is likely to know a lot more than just your race.