X

Subscribe to our newsletter

Get the State of Digital Newsletter
Join an elite group of marketers receiving the best content in their mailbox
Help us understand what topics we should be writing about!
We would like to help you get the best content for your role
* = required field
I want the...



What alerts do you want to receive?






What topics do you most like to read about?












Articles around PR

NO COMMENTS
Lose the chance

How to lose a blogger from one email

25 August 2016

Hannah Butcher explores the reasons that bloggers will avoid your both your email and working with the brand you are representing.

Continue Reading

NO COMMENTS
PR-SEO-Worlds

The Converging Worlds of Digital PR and SEO

29 February 2016

An integrated digital marketing strategy has become essential to the success of nearly every brand's online presence. It's no longer a sustainable option to focus on one element of...

Continue Reading

NO COMMENTS
2015-08-10 15.06.32

The Two Reasons Most Marketing Campaigns Fail

10 August 2015

Most marketing campaigns fail. What will always decide on failure of success: how well you understand your audience and how good your end product or service really is.

Continue Reading

NO COMMENTS
The Scarcest Resource of the 21st century is human attention

Creative Content Ideas; Learning from the Professionals

2 July 2015

Generating ideas for quality content is increasingly hard to do. Sarah Kershaw shares a range of useful content tips from journalists and PR professionals.

Continue Reading

NO COMMENTS
Recycle

Repurposing Unsuccessful HAROs

2 June 2015

HARO (Help A Reporter Out) is like a matchmaking service between marketers/PRs and journalists/bloggers. Steve Morgan explains how to re-use failed HARO requests so that your effort will not...

Continue Reading

NO COMMENTS
Paying for links - everybody does it, right?

From Travel to Training via Some Dodgy Links

17 March 2015

The lines between good PR and paid link inclusions are often blurred. Claire Thompson explores the issue and provides some insights for journalists, PR and SEO professionals to keep...

Continue Reading

NO COMMENTS
Greenwich London

7 Lessons Learned From 7 Years in SEO

17 February 2015

The search industry moves very quickly - many things change but much stays the same too. Jo Turnbull tells about her 7 years in SEO and what she's learned.

Continue Reading

NO COMMENTS
bigstock-Paper-people-sitting-around-th-63164971

What I Learnt From Holding an Event to Boost a Community

27 January 2015

The digital industry is so focused on written and visual content, one often overlooked channel is being neglected: events. Andy Miller explains why events are a powerful content channel...

Continue Reading

5 COMMENTS
top10-2014-no6-forgotten

Do You Have the Right To Be Forgotten?

7 January 2015

The 'Right To Be Forgotten' brings up Privacy Issues - do want to have the right to remember?

Continue Reading

NO COMMENTS
Gorkana

PR and Outreach tools: Gorkana vs BuzzStream

18 December 2014

There are many tools for outreach. James Crawford looks at two that his company use for media relations and blogger engagement; Buzzstream and Gorkana

Continue Reading