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Articles around PR

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The Scarcest Resource of the 21st century is human attention

Creative Content Ideas; Learning from the Professionals

2 July 2015

Generating ideas for quality content is increasingly hard to do. Sarah Kershaw shares a range of useful content tips from journalists and PR professionals.

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Recycle

Repurposing Unsuccessful HAROs

2 June 2015

HARO (Help A Reporter Out) is like a matchmaking service between marketers/PRs and journalists/bloggers. Steve Morgan explains how to re-use failed HARO requests so that your effort will not...

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Paying for links - everybody does it, right?

From Travel to Training via Some Dodgy Links

17 March 2015

The lines between good PR and paid link inclusions are often blurred. Claire Thompson explores the issue and provides some insights for journalists, PR and SEO professionals to keep...

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Greenwich London

7 Lessons Learned From 7 Years in SEO

17 February 2015

The search industry moves very quickly - many things change but much stays the same too. Jo Turnbull tells about her 7 years in SEO and what she's learned.

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bigstock-Paper-people-sitting-around-th-63164971

What I Learnt From Holding an Event to Boost a Community

27 January 2015

The digital industry is so focused on written and visual content, one often overlooked channel is being neglected: events. Andy Miller explains why events are a powerful content channel...

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top10-2014-no6-forgotten

Do You Have the Right To Be Forgotten?

7 January 2015

The 'Right To Be Forgotten' brings up Privacy Issues - do want to have the right to remember?

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Gorkana

PR and Outreach tools: Gorkana vs BuzzStream

18 December 2014

There are many tools for outreach. James Crawford looks at two that his company use for media relations and blogger engagement; Buzzstream and Gorkana

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whoareyou

3 Tools that help you Understand and outreach to your Audience

15 December 2014

When you want to understand who you are targeting, these three tools might help you out!

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Digital marketing strategy

How to Create The Perfect Digital PR Campaign Strategy 

11 September 2014

A Digital PR campaign strategy should have a mixture of tactics and complement what other digital activities will be happening. The PR strategy should work in unison with the...

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Be-a-digital-socialite

The Two Faces of PR: Traditional Versus Digital

27 January 2014

In the last year, we have seen the two faces of PR battle it out: traditional versus digital. As PRs, we have all asked ourselves whether traditional PR is...

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