PR

The Converging Worlds of Digital PR and SEO

An integrated digital marketing strategy has become essential to the success of nearly every brand’s online presence. It’s no longer a sustainable option to focus on one element of digital marketing in isolation. After all, an exciting content marketing asset is nothing if no one sees it, so it must always come hand-in-hand with a well planned PR strategy. But does this really mean that the two worlds are colliding and become one and the same?

Repurposing Unsuccessful HAROs

HARO (Help A Reporter Out) is like a matchmaking service between marketers/PRs and journalists/bloggers. Steve Morgan explains how to re-use failed HARO requests so that your effort will not go to waste.

From Travel to Training via Some Dodgy Links

The lines between good PR and paid link inclusions are often blurred. Claire Thompson explores the issue and provides some insights for journalists, PR and SEO professionals to keep in mind when paying for link inclusions in high profile publications.